Broadband Genie introduces 22Mbps broadband

Super-fast broadband is now available from Broadband Genie ( http://www.broadbandgenie.co.uk ), the comparison specialist which allows consumers to compare broadband online. This latest offering is courtesy of UK Online, which is now offering breakneck broadband speeds of up to 22Mbps (some 400 times faster than traditional dialup)

But Broadband Genie is warning consumers not to get carried away by the sudden surge in broadband speeds. Philip Wilkinson, Broadband Genie CEO, said:

“ADSL2+ technology is undoubtedly going to provide the UK with faster broadband, but consumers should be aware that these new super-fast speeds are only currently available to a fraction of the population. The broadband speed available to you depends on such things as how close to a telephone exchange you live.

“Anyone considering buying broadband or changing provider should also bear in mind that speed is not the be-all-and-end-all: other vital considerations include price, usage limits, and extras such as free modems, PC security, and so on.

“We recommend that you start by using the Broadband Genie comparison search to find out exactly what is available in your area.”

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Notes to editors

1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.

2. Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is ‘the Genie’, which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

3. More information can be found at http://www.broadbandgenie.co.uk . Please direct all media enquiries to Ciaron Dunne (ciaron.dunne@broadbandgenie.co.uk). Interviews with Philip Wilkinson can be arranged on request.


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