Diversified Financial Planning Becomes Diversify

South Jordan, UT, June 25, 2013 – Diversified Financial Planning, Inc. ("DFP") has changed its name to Diversify, Inc. ("Diversify"). The change was made in an effort to simplify and more directly reflect their mission and business objective. "We needed a simpler name that still represented what we do," CEO Dan Luke said.

The new title suits the company well. Diversify consistently strives to find ways to assist their clients in developing a diversified portfolio. Ryan Smith, President of Diversify, explained, "The new name better represents our commitment to action and helping our clients to more strategically vary their investments."

DFP has begun to develop a strong brand in the state of Utah. "We want to build on our brand but simplify it using Diversify", said Luke. "We also want to differentiate our company from many other businesses that use words like financial and planning in their titles."

Diversify handles a wide range of services including: investments, mortgage services and insurance. The new name needed to represent all the different aspects of the company. Smith added, "We offer a more extensive range of services than many financial firms and when we use the term diversify, we mean it. Our new name is more versatile in its representation of the company."

Diversify was founded in 2004 by Daniel J. Luke and Ryan O. Smith. Diversify, and its affiliated companies, provide investment, insurance and mortgage services to clients throughout the western United States. Visit www.diversify.com to learn more or you may contact them at (866) 467-5115 or info@diversify.com.

Diversify is a branch office of DFPG Investments, Inc. Securities offered through DFPG Investment, Inc. Member FINRA/SiPC.