Nourison Modernizes Its Tahoe Collection with New Rugs

BURLINGTON, Mass., June 14, 2013 — Nourison rugs like the Tahoe Collection have been longtime favorites among home decorators for the sense of bold sophistication they create, but the floor-covering manufacturer recognizes that it must evolve to keep up with changing trends. That is why Nourison will soon be releasing an updated Tahoe Modern collection, which takes the signature Tahoe style and moves it forward with unique color combinations, cleaner lines and the elimination of borders.

Nourison's Tahoe Modern collection will feature fresh interpretations of styles like animal patterning, fanciful fleurs-de-lis, painterly crosshatching and vivid ikat designs. Handmade in India, the new area rugs are comprised entirely of wool and will be available in a variety of sizes and shapes, ranging from accent to room-size to runners.

"The Tahoe Modern rugs use colors that would have been considered unusual pairings in the past and make them work together for a stunning style," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston carpet dealer. "While the new rugs are a great reflection of the latest home-decorating trends, our customers will still find the same high levels of refinement and quality as the existing rugs in the Tahoe Collection."

The flooring industry will get its first glimpse of the Tahoe Modern collection at Nourison's showroom in Space 3F2 of the Merchandise Mart at the Atlanta Rug Market, which runs from July 11 to July 14. Later in the summer, the collection will also be on display at World Market Center space C-112 during the Las Vegas Market, which takes place from July 29 to Aug. 2.

Nourison's efforts to modernize its products go beyond its own branded collections, as the company announced a licensing agreement with kathy ireland Worldwide earlier this spring. As part of the agreement, Nourison will be producing rugs and decorative accessories for several brands named after the former model and respected designer, including kathy ireland Home, kathy ireland Designs Jardin by Nicholas Walker and kathy ireland Designs ACafe Society by Chef Andre, as well as the Kathleen Marie brand.

"Nourison and kathy ireland Worldwide share very similar reputations for their superior style and quality, so their partnership makes a lot of sense," added Greenberg. "Between the kathy ireland collections and the Tahoe Modern collection, buyers will soon have plenty of fresh options when searching for the perfect area rug to complete their room makeover."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.