Brainreactions CEO announces program for bringing culture of innovation to India while reducing employee attrition there

Madison Wis. USA-December 2-Inventor and CEO Anand Chhatpar will be visiting India over the next month promoting Innovation Trip, a program designed for Indian leaders to help them spark innovation and creativity in their organizations, revolutionizing work culture and reducing attrition.

The six day program will take India’s top executives, managers, and driven staff members, to workshops and lectures across the U.S to thoroughly explore the American innovation and research industry.

With Innovation Trip, business leaders can apply the culture of innovation from America to their companies in India.

Top experts in the field of research and discovery will share their wealth of knowledge with Innovation Trip participants: from business school professors to CEOs and presidents of consulting firms, as well as experts in employee retention.

Chhatpar, who is originally from India, is now founder and CEO of BrainReactions, an innovation-consulting firm based in Madison Wisconsin. The company helps clients innovate new marketing strategies, products and services by conducting brainstorming sessions with daring and creative college students. In just over a year of operation, BrainReactions boasts such clients as Bank of America, Intuit, and the United States Peace Corps.

For his work, Chhatpar was recently named one of BusinessWeek Online’s Top Entrepreneurs Under 25, an honor bestowed to only 25 young people in the country. He will be in India from Nov. 26 through Jan. 4.
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For more information on Anand Chhatpar or Innovation Trip, contact Erin Canty at erin.canty@brainreactions.com.