Honoring Earth Day: Wine-Focused eCommerce Website Brings Attention to Earth Friendly Wine Industry Trends

AUSTIN, Texas – WineCoolerDirect.com commemorates Earth Day by highlighting ways in which the wine industry is working towards sustainability and ways wine consumers can help.

"With environmental consciousness on the forefront of everyone's minds, it only makes sense to inform our patrons of what they can be doing, as wine lovers and consumers, to give back to our planet," explains Stefanie Adamson, the website's resident wine specialist and content contributor. WineCoolerDirect.com works to supply its patrons with up-to-date information on all things wine, as well as wine-related products, and eco-conscious wine trends are its current focus.

In addition to promoting U.S. wineries that are leading the way in terms of eco-friendly innovations and advancements, WineCoolerDirect.com also educates wine consumers in the ways they can make a difference in their day-to-day wine drinking practices. For example, the website explains that by choosing to purchase a thermoelectric rather than a compressor-based wine refrigerator, you decrease the amount of ozone-depleting chemicals released into the air. In addition, the website brings readers' attention to the positive impact of the wine industry's growing trend of kegging wine instead of bottling, urging readers to make the switch. The site even advocates for the creative recycling of wine bottles and corks into craft projects.

WineCoolerDirect.com, an integral part of the LivingDirect, Inc. network, is a leading wine oriented ecommerce website that specializes in selling wine refrigerators and accessories. They believe that quality wine deserves quality storage, and that it is their job to serve its consumers as a trusted resource as well as an online store.