Green Living is Simply Eartha™ Way of Life

Westport, CT – (April 19, 2013) – Simply Eartha™, the lifestyle brand established in tribute to the legendary Eartha Kitt, is proud to share how we are 'living green' and following the organic way of life that Eartha Kitt exemplified.

The Simply Eartha brand, established by Kitt Shapiro, daughter of the celebrity icon, started with the launch of home décor items that utilize the images, handwritings and wisdom of Eartha Kitt. Designed by Shapiro to communicate her mother's style and empowering messages, the line includes handcrafted pieces and all products are made in the U.S.A.

"Eartha was my Mom's given name and she was way ahead of her time living a 'green' lifestyle before it was chic. She recycled everything and had organic fruit and vegetable gardens throughout her entire life," Shapiro explained. "It was how I grew up and what I was always taught."

Among the organic and 'green' elements in the Simply Eartha line are Coasters made of natural stone; a Throw and Pillow made of recycled cotton yarn; and the Wall Art, as well as the Coasters, are printed with inks that use a new UV printing process that does not contain any Volatile Organic Compound's (VOC's are known to be toxic, hurt the environment and are not family-safe). All Simply Eartha products use minimal and recycled materials for packaging and shipping.

About Simply Eartha™:Simply Eartha honors Eartha Kitt with products that have her artistic sensibility, using natural, recycled and uniquely crafted materials. These high style products are made in the U.S.A. and offer a real connection to the past with a modern appeal. The designs feature her own words, in her own handwriting.

Kitt Shapiro, daughter of the famous celebrity, and founder of the Simply Eartha™ brand, a tribute to the lifestyle and life lessons her mother embodied, said, "As was my mother's desire, Simply Eartha is committed to manufacturing in the U.S.A. I'm pleased that several of our products are even artisan handmade in the South, where my mother was born. We are continuously looking to add more natural and organic products as we grow."

For additional information visit www.simplyeartha.com and for the most up-to-date interactive activity about the brand, experience Simply Eartha™ on its social media outlets: Facebook, Twitter and Pinterest.

About Eartha Kitt:Eartha Kitt purred and pounced her way across Broadway stages, recording studios and movie and television screens in a career that lasted more than six decades. She was born Eartha Mae Kitt on a cotton plantation in South Carolina, on Jan. 17, 1927. She was the illegitimate child of an African American/Cherokee mother and a white father about whom Ms. Kitt knew little. At eight years old she was sent to live in Harlem with her aunt. Her show-business break came on a lark, when a friend dared her to audition for the Katherine Dunham Dance Company. She passed the audition and permanently escaped the cycle of poverty and abuse that defined her life until then. She was among the first widely known African-American sex symbols and her signature highlight will always be her recording of "Santa Baby." She was married to Bill McDonald, a real-estate developer, from 1960 to 1965 during which time, their daughter, Kitt, was born. Her career has often been said to have had "nine lives." Appropriately, she was tapped to play Catwoman in the 1960s TV series "Batman." In 1978 she earned her first Tony nomination for her work in the Broadway show, "Timbuktu!" In 2000 she received her second Tony nomination, for best featured actress in a musical in "The Wild Party." Her uniquely identifiable voice won her two Emmy Awards as outstanding performer in an animated program for her role as the scheming empress-wannabe villain, Yzma, in Disney's "The Emperor's New School." Eartha was ahead of her time, living a 'green' lifestyle before it was chic. She recycled everything and tended to her own organic fruit and vegetable gardens throughout her entire life. In addition, she maintained her signature voice and shapely physique through a personal fitness regimen which included daily running, weight training and stretching. She died on Christmas Day 2008 of colon cancer, at the age of 81.

For business inquiries, licensing and retail sales information, contact:
Simply Eartha – T: 203-221-3090; kitt@simplyeartha.com