Working with women, not on them MAKEOVER REALITY

Calgary , Alberta:December 1 2005—The idea of salon as sanctuary just became a reality in Calgary, with the opening of the DevaDave Salon on 4th Street SW. It is a discreet space that feels like home. When the elevator opens onto the chandelier-lit foyer, you hear the laughter, smell the coffee and feel the warmth. At DevaDave’s the client is definitely the Diva.

“We work with the client, not on her,” says salon owner and namesake DevaDave. “I adore women and am passionate about helping them look and feel their best. My mantra is ‘relationship and referral’, my philosophy, personalized form and function rather than ‘uber’ trendiness. We offer above-average service at a mid-range price.

Dave brings international experience and considerable flare to the personal care business. He says what sets his salon apart is highly personalized service with a focus on education and the exclusive use of prescriptive products designed for specific needs. He offers head-to-toe maintenance, hair, make-up and wardrobe-esthetic services and massage. The salon also houses a boutique specializing in wigs and accessories.