Take:1 is exclusive magazine sponsor of Mammooty’s Hit Parade in Dubai

November 27, 2005 (PRLEAP.COM) Business News
Take:1, a new film magazine published by CPI aimed at the expatriate Keralites, will be sponsoring the special celebration of leading South Indian actor, Mammooty’s hits from 2004-5 titled “Mammooty’s Hit Parade”, the special screening at the Galleria Theatre and the gala dinner to follow. The event is scheduled to be start at Mamzar Park and finish at the Galleria Theatre, Hyatt Regency, where there will be a special screening of select Mammooty films.

“TAKE:1, the latest addition to CPI’s portfolio of consumer titles was started with the support of Mammooty (among others) and we are very proud to be associated with a celebration of his work,” said Dominic De Sousa, publisher and owner of CPI that publishes Take:1. “This event is an important social celebration close to the heart of the expatriate Keralite and the magazine aims to fill a critical need for expatriate Keralites and other South Indians’ have for celebrity news from ‘back home’”.

Mammooty is scheduled to arrive at the starting point by helicopter from where he will lead the parade in a limousine.
“Take:1 will be with the popular actor throughout his journey – both inside the helicopter and in the limousines during the procession,” said Associate Publisher, Nadeem Hood.

Complimentary copies of the latest issue of Take:1 will be freely distributed to the 1000-strong audience expected at Galleria1 & 2 for the screening of four of Mammooty’s hit films. Special editions will also be given to the 250 exclusive guests at the special gala dinner scheduled to celebrate the conclusion of the parade and the special screening.

TAKE:1 is positioned as a clean, intelligent, friendly Malayalam film magazine that can educate and inform, enthuse and entertain. It is the first such publication to be simultaneously available in digital form through its digital Zinio service (http://www.zinio.com/offer?issn=TAKE-1&of=PF01&bd=1) in addition to distribution through leading supermarkets and petrol stations around the UAE.


About CPI:
CPI is a leading regional publisher and is the regional partner of IDG - the world's largest IT publisher. As well as Banker Middle East, it publishes five monthly business-to-business titles for the IT market: Computer News Middle East, Reseller World Middle East, Network World Middle East, Security Advisor Middle East and Akhbar Al Computer, plus books and product guides.
For more info on CPI and its publications, visit www.cpilive.net.

For more details on this press release, please contact:
CPI: Nadeem Hood, Tel: +971 4 3515316, nadeem@cpidubai.com