Shaw Floors Unveils 2013 Indoor/Outdoor Collection for Warmer Weather

BURLINGTON, Mass., April 12, 2013 — With spring arriving after a long winter in many areas of the country, homeowners have the chance to not only get outside more themselves, but also to bring their home's style outdoors with them. To help aspiring decorators create a special open-air space where they can entertain guests during the spring and summer, Shaw Floors has released its 2013 Indoor/Outdoor collection, which features more than 20 styles of weather- and wear-resistant flooring for sunrooms, patios and the like.

Responding to a trend toward more outdoor home spaces in the past five years, Shaw Floors has incorporated versatile materials and constructions into its new collection like tufted loop, needle bond and turf. In addition to their ability to stand up to precipitation and foot traffic, the products in the 2013 Indoor/Outdoor collection are designed to resist mildew and stains, creating a stronger sense of comfort and elegance in alfresco settings.

"There are only so many months of the year that we get to truly enjoy the outdoors in New England, so it makes sense to create a space where you can maximize your enjoyment of the warmer days and nights with your friends and family," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston carpet dealer. "Many of our customers are drawn to Shaw's indoor products for their mix of modern style and durability, and the same characteristics apply to the company's new outdoor-focused collection."

The styles in Shaw Floors' 2013 Indoor/Outdoor collection range from the minimalist Natural Path carpeting to more visually stimulating patterns like the repeating diamond shapes of Dreamweaver. Meanwhile, golfers looking to improve their short game this summer can go with the Tactic style to create a realistic putting green in their backyard. Colors in the Shaw collection range from natural hues like Whetstone gray to bolder colors like China Berry red that can become the focal point of outdoor projects.

To encourage customers' creativity as they plan a new outdoor space, Shaw Floors has created a Pinterest board featuring a variety of ideas, trends and tips at http://pinterest.com/shawfloors/outdoor-living/. Pins include ambitious projects like outdoor theaters and fireplaces, as well as simple-yet-transformative touches like planters that double as lanterns and a miniature table-top garden.

"Social networking sites like Pinterest have made it a lot easier for home decorating enthusiasts to share creative ideas that can be put into action relatively easily," added Greenberg. "Now is a great time for Massachusetts homeowners to put some work into a sunroom or patio so that they can enjoy it in time for the summer, and Shaw's versatile line of carpeting options can be a great place to start for inspiration."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.