LANMARK GROUP WINS FOUR MARCOM CREATIVE AWARDS

Eatontown, New Jersey - Lanmark Group, a full-service healthcare advertising, marketing, and communications agency, is pleased to announce that it was recognized by MarCom Creative Awards, an international competition for marketing and communication professionals, with four awards in the 2005 MarCom Creative Awards Competition.

Specifically, Lanmark Group received awards for creative projects the firm developed for Wm. Wrigley Jr. Company, The Garden State Film Festival, Sirona Dental Systems, and Ansell Healthcare.

Out of 4,613 entries in the 2005 competition, Lanmark Group was honored with two coveted platinum MarCom awards for creative work done for the Garden State Film Festival (GSFF) and Wm. Wrigley Jr. Company.

The winning piece created for the Garden State Film Festival is a fresh new corporate logo and identity that Lanmark Group created for the international film event. The new logo for the event, which displays a film projector with two Jersey tomatoes as its reels, will indefinitely represent the festival, an annual star-studded event that promotes the art of filmmaking on all levels by showcasing a wide variety of film, video, and animated works as well as providing educational programs in the creative arts to the public.

The second platinum-winning piece created by Lanmark Group was for a direct mailer created for the Wm. Wrigley Jr. Company. The seasonal Orbit Halloween Sampler was distributed to over 3,000 pediatric dental offices in order to promote a fun and effective way to help fight cavities. Inside the 4-fold-out direct mail piece are hygiene-related puzzles for children and samples of five flavors of Wrigley’s Orbit® sugar free gum.

Lanmark Group also received a gold award for its work done for Sirona Dental Systems direct mail piece entitled “Life is Good with CEREC inLab.” The triple- fold-out mail piece includes a CD-ROM that introduces the CEREC inLab and emphasizes the time-saving benefits and technology of inLab’s CAD/CAM system, which automates the design and fabrication of dental restorations such as crowns and ceramic fillings.

In addition, Lanmark Group received an honorable mention for a trade journal advertisement created for Ansell Healthcare. The ad, entitled “Everything You Touch, We Touch” received recognition for its image of a surgical-gloved hand with the winning slogan.

“We’re extremely satisfied to be recognized by MarCom Creative Awards for our work and talent,” remarked Michael McCarthy, Chief Creative Officer, Lanmark Group. “Lanmark is a seasoned Jersey Shore agency, and we’re always excited to have our work compared to that of the huge ‘big city’ agencies. The four awards we received are due to our team of exceptional artists, copywriters, and production professionals, who made these projects burst into dynamic and compelling examples of marketing communications.”

About The MarCom Creative Awards

The MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, and freelancers.

Part of the Communicator Awards, the Mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals

Judging for the MarCom Creative Awards is unique. Each entry is judged against itself and not directly against other entries. No lengthy essays are submitted in order to persuade the judges, all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decision on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.
The judges for MarCom are experienced professionals who have had projects similar to anything that is submitted. The judges are cognizant of what an entrant has to work with and make their evaluations accordingly.

About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is a woman-owned, award-winning, full-service advertising and marketing agency specializing in the healthcare fields. The company’s client roster includes Ansell Healthcare, Darby Group Companies, DentalEZ Group, GE Healthcare Financial Services, Heraeus Kulzer, Johnson & Johnson, OraPharma, Sirona, Suni Medical Imaging, Sunstar Butler and Wm. Wrigley Jr. Company. Accolades include the 2005 MarCom Creative Award, The AGC 63rd Annual Graphic Arts Award, and the New Jersey Business Marketing Association’s 2004 Judges Recognition Award. Lanmark also ranked 13th in NJBiz Magazine’s “Best Place to Work in New Jersey” survey in 2005. For more information, visit www.lanmarkgroup.com.