INVENT-TECH INVENTORS RESPOND DIRECTLY TO DIRECT RESPONSE INDUSTRY

Invent-Tech recently made its annual fall trek out west for the landmark event of the multi-billion dollar infomercial and direct response industry, the ERA (Electronic Retailing Association) Annual Convention. The exhibit took place from September 19th -21st 2005 – this year at a new venue, the Mirage Hotel in Las Vegas. Previously, the show had been held at the Paris Hotel, also in Las Vegas.

The ERA event brings together all of the leading companies who utilize electronic media such as television and the Internet to sell their products and services. As the convergence of televisions, satellite and cable services increases and the number of individuals logging onto the Internet grows exponentially each year, it is unquestionable that sales to consumers through these channels will continue to expand as well. However, there are certain characteristics that most direct response marketers look for in a new invention. Mass appeal, producibility and profitability are naturally important factors, but equally as important are less obvious things such as current trends in particularly “hot” market segments.

Invent-Tech assists inventors of new product concepts such as the Hot and Cold Sheets, developed by California inventors Wendy and Dean Yado, and the TB Night Light, developed by David Abrego of Texas. Both products are good examples of the types of new products that appeal to the DRTV or Direct Response TV industry.

The Hot and Cold Sheets double the versatility of traditional bed sheets by providing a couple with equal comfort. They also save the consumer money and the hassle of having to buy multiple sets of sheets. The Yados developed this product as a way to satisfy their individual sleeping preferences. They have a working prototype available for confidential review.

David Abrego wanted to find a way to go to the restroom at night without having to turn a glaring and blinding light on when he conceived the idea for the TB Night Light. Specially created to reduce “misses” around a toilet seat, its unique design makes it possible to accurately aim into the bowl by providing subtle but effective illumination. The TB Night Light also benefits women as they will never again have to worry about sitting down onto a “wet” toilet in the middle of the night. The TB Night Light lights the way!