Distinguished Golfer, Rob Fillmore, Joins Diversified Financial Planning

South Jordan, Utah, February 28, 2013 – Former BYU All-American golfer Rob Fillmore has joined Salt Lake City based wealth management firm, Diversified Financial Planning, Inc. ("DFP"). Since September 2012, Mr. Fillmore has managed the operations division of DFP and will now assist with advisory responsibilities within the firm.

Prior to joining DFP, Mr. Fillmore golfed professionally for over two years. He was an All-American at BYU in 2010 and placed 18th in the NCAA Championships. He finished the season ranked 52nd best golfer in the nation by Golfweek.com. "We are very excited to have Rob join our team at DFP," said DFP President, Ryan Smith. "The same work ethic, determination and focus that he used to become one of the nation's top golfers, will prove very valuable as he enters the financial services industry".

Mr. Fillmore also brings significant experience in the real estate and real estate management industry. Rob has owned and managed investment real estate, and he currently holds an active real estate license in the state of Utah. "At DFP, we believe that real estate can play an important role in an investor's effort to achieve diversification," said Dan Luke, CEO of DFP. "Rob's background in real estate played an important role in our decision to have him join our team and we are excited to have his added experience."

Mr. Fillmore holds a Series 7 securities registration as well as an active insurance license. Beginning this summer, he will begin advisory responsibilities for DFP's clients in the southern Idaho and northern Utah region.

Diversified Financial Planning, Inc., and the DFP group of companies, were founded in 2004 by Daniel J. Luke and Ryan O. Smith. DFP, and its affiliated companies, provide investment, insurance and mortgage services to clients throughout the western United States.

If you would like an interview or more information, please consult the website www.diversify.com or contact DFP at info@diversify.com or (801) 467-5115.