Auto Escape Safety Hammer Featured on NBC's Today Show Sends safetyandsecuritysource.com's Website Sales Soaring

Tracey Hawkins, president of online company Safety and Security Source, which is based in Kansas City, Missouri, could not understand the spike in sales of one of her already popular products, the Auto Escape Hammer until she learned that it had been featured on a morning television show. "The online sales were much higher than normal. I knew something had to be going on in the media."

Hawkins was conducting a safety presentation for real estate agents the morning the segment aired. The segment was about how it would feel to be trapped in a car under water and how to escape. It must be noted that some cars have tempered glass windows; most tools will not break those windows. A real estate agent mentioned the segment when Hawkins held up the device to demonstrate its' use. She demonstrated it and sold 5 times the normal amount of the auto escape tools that day. Back at her office, online sales had skyrocketed to over 3 times normal and the brisk sales continued all week.

The higher than normal sales can also be attributed to a lower than expected cost of $10.95 each. It is a one-piece unit consisting of the glass break hammer, the seatbelt cutter/blade and a flashlight. "The reporter showed two different devices, however, to keep things simple, use one tool with all features." Hawkins stressed that the tool must be stored near the driver's side of the car. The glove compartment or the trunk are unacceptable. The driver needs easy access, so a driver's side door panel or center console is advisable. The unit offered by Safety and Security Source is bright yellow, has a glow in the dark button and also has a Velcro strip so that it can be mounted on the carpet or in a secure spot under the seat.

"These are easy and perfect safety gifts, a tool that every single car should have." Hawkins stated that she has also been selling a record number of fire extinguishers. "The extinguishers that I offer are small and easy to use. If you can spray a hairspray can, you can put out a fire. I would say 80% of the population don't have fire extinguishers. They can be intimidating, too complicated and people would rather not bother with them and simply take their chances. The one I offer is small enough to sit on a kitchen cabinet (where a majority of home fires start) and are easy to use. That's why I sell so many online. She sells them for $14.95 each."

Hawkins believes that Holiday gift giving is a reason the sale of these products is booming. She states that safety is an easy gift to give to those that you care about, even those who have everything. A lot of customers say that they plan to give the items as stocking stuffers. Visit the website for other safety gift ideas: www.safetyandsecuritysource.com or call toll-free: 1-866-365-4542.