Out With The Old, In With The New: SPS Sash Windows unveil new identity for 2013

As well as changing its name, the London-based sash repair company has commissioned a total website re-design. The new site features case studies of renovation projects, a step by step guide to refurbishment and a regularly updated blog section. This refreshed identity supports the company's 10 year evolution to the much lauded business it is today and marks the start of an exciting new phase. Company founder, Steve Carter, says "The aim of the rebrand was twofold. I wanted to increase SPS's online presence - and that meant seriously overhauling our digital offering - but I also wanted to convey the professionalism and integrity that underlies the work we do. From the colour palette to the content, the website now clearly reflects our passion for preserving the architectural heritage of period windows."

In the last decade, SPS has repaired period windows for a host of Georgian, Victorian and Edwardian properties across London. The key to the business's continued success lies in marrying traditional renovation methods with unique draught proofing techniques. It's a process that's been finely honed to meet the requirements of customers who want all the charm but none of the rattle, noise or dust usually associated with period sash windows. To ensure the process is executed flawlessly, SPS insist on a hand-picked team of specialist craftsmen who each bring extensive knowledge and insight.

Although the majority of the projects that SPS work on are for private residencies, they are equally at home working alongside property developers and architects. With a portfolio that spans conservation areas and listed buildings, it's not surprising that their philosophy is to preserve, where possible, rather than replace. "Traditional sash windows are essential to a period property's character," says Steve. "It makes sense to repair rather than replace, not only because period sashes have architectural merit, but because they make your property more valuable. These days house buyers actively seek original features; they like the charm and appeal that sash windows bring."

SPS offer a 360 degree restoration service that involves up to 40 hours being spent on each window. It's a meticulous process that involves stripping the windows and their frames back to bare wood, addressing operational issues and draught proofing using SPS's very own bespoke method. Unlike many of their competitors, SPS recognise that many sash windows no longer fit flush in their frames. This is often due to subsidence or the natural shifts that period properties undergo. For this reason they dedicate considerable time painstakingly reshaping windows to ensure they fit perfectly. The upshot is a noticeable reduction in heat loss, rattles and noise. All the materials used are of the finest quality and finished windows will have been primed, under coated and top coated to make sure they continue to look flawless for many years.

The team at SPS have a wealth of experience under their belts, from Victorian terraces in the south east to Recency mansions in the west. What unites each one of these projects is the exceptional level of service, care and workmanship they receive from SPS. Client feedback is unanimously positive and word of mouth remains the biggest source of new business. In fact half of all the work SPS carries out is as a direct result of client recommendations. Two areas in particular are generating so much interest that the company website now features portals specifically dedicated to residents of Wandsworth and East Dulwich. As Steve says, "Our commitment to excellence remains steadfast, whether we're working on a two-up two-down or a stately home. Ultimately, it's that level of dedication that has helped us survive the current economical climate. If people are parting with hard-earned cash they understandably want to see remarkable results. And that's what we strive to give them."