SubtleData Teams Up with MagTek to Provide Retailers a Secure Mobile Point of Sale Payment Solution

New York City, NY (January 14, 2013) – MagTek, Inc., a global leader in retail electronic payment security, today announced a strategic collaboration with SubtleData, the company that connects mobile technology to point of sale systems, to give retailers a completely integrated, secure card swipe solution for their mobile point of sale system.

At the National Retail Federation 102nd Annual Convention & EXPO MagTek and SubtleData will demonstrate how a MagTek iDynamo Secure Card Reader Authenticator (SCRA), when used with an iPad or iPhone integrated to the POS system by the SubtleData platform, enable retailers to expand their existing POS systems and create a secure mobile point of sale.

"Retailers want to engage with their customers throughout the entire retail environment," noted John Arato, vice president of MagTek's retail business unit. "Paramount to that goal is the ability to provide a secure mobile point of payment that's integrated with their POS system. MagTek is proud to collaborate with SubtleData to help retailers make their sales process mobile and build stronger customer relationships."

Together, MagTek and SubtleData allow retailers to easily move store employees from a static point of payment to a mobile process where they interact with the guest throughout purchase and payment, improving transaction times and increasing customer loyalty.

"As retailers embrace mobile POS solutions, they expect cutting edge security and outstanding quality from their magnetic stripe readers," said Bryan Menell, CEO at SubtleData. "MagTek provides that critical solution. We are excited to partner with MagTek to give retailers the tools necessary to thrive in the changing retail marketplace."

For more information about MagTek's iDynamo and point of sale integration with the SubtleData Platform, please visit us at the NRF Annual Convention & Expo, January 13-15, at the Jacob K. Javits Convention Center, New York City, NY, booth #2313.

About SubtleData
SubtleData is the leading platform for point of sale applications. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing point of sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-to-many platform that saves them money, reduces time to market, simplifies their system integration effort across a wide range of point of sale systems, and expands their potential customer base. The company continues to add support for new POS systems and versions within those POS systems.
To develop on the SubtleData platform, simply register for a free developer account at www.subtledata.com/start.
SubtleData can help your business, contact info@subtledata.com or call us at (202) 552-8700.

About MagTek
Since 1972, MagTek has been a leading manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents. Leading with innovation and engineering excellence, MagTek isknown for quality and dependability. Its products include secure card readers, check scanners, PIN pads and distributed credential issuing systems.

These products are used worldwide by financial institutions, retailers, hotels, law enforcement agencies and other organizations to provide secure and efficient electronic payment and identification transactions.
Today, MagTek continues to innovate with the development of a new generation of security centric products secured by MagneSafe™. By leveraging strong encryption, secure tokenization, real time authentication and dynamic payment card data, MagneSafe products enable users to assess and validate the trustworthiness of credentials used for online identification, payment processing, and other high-value electronic transactions.

MagTek is based in Seal Beach, California and has sales offices throughout the United States, Europe, and Asia, with independent distributors in over 40 countries. For more information, please visit www.magtek.com.