South Coast Surf Shops Incorporates: San Diego's Premier Surf Shop Restructures with 5 Retail Stores in San Diego

SAN DIEGO, CA- Dec. 20, 2012 - Ocean Beach's shopping haven for surfers, South Coast Surf Shops, has grown its business from a one-door startup into a five-store San Diego supplier of the top name brands in the surfing gear and apparel industry. Since 1974, Southern California's surfing community has relied on South Coast Surf Shops for everything from surfboards and wetsuits to Vans shoes and tee shirts.

South Coast's recent incorporation has paved the way for a new all-girls shop in Ocean Beach. South Coast Wahines OB replaced the old South Coast Longbaords shop on Newport Avenue summer 2012. This is the second all-girls surf shop that South Coast has pioneered, as the first Wahines location has been thriving at the Crystal Pier in Pacific Beach for several years.

Avid surf brand shoppers can find more than 30 labels at any of South Coast's locations, including South Coast, Quiksilver, Rip Curl, O'Neill, Roxy, Hurley, Vans and Reef. Shoppers can find girls products and brands exclusively at the Wahines stores, while the Flagship stores cater more to Men and Children. South Coast Surf is a respected destination for surfers, tourists, and locals looking to stock up on surfing equipment, accessories, clothing and footwear. The Southern California surf shop leader also continues to produce premium quality surfboards and longboards locally under their South Coast Surfboards label.

South Coast Surf Shops recently incorporated under the business name South Coast Surf Retail Inc. in order to simplify its operations structure and re-brand themselves in five distinct locations, each shop with its own feel and purpose.

South Coast Surf Shop Ocean Beach (flagship store)

South Coast Pacific Beach (flagship store)

South Coast Wahines Ocean Beach (all-girls shop)

South Coast Wahines Pacific Beach (all-girls shop)

South Coast Closeouts Ocean Beach (heavily discounted apparel & wetsuits)

The two South Coast Wahines locations specialize in apparel & footwear for the female surfer. The idea of having separate locations in Ocean Beach and Pacific Beach for girls-only shopping within walking distance to each of the flagship stores makes sense for South Coast customers in San Diego.

This set up is ideal for shoppers so that both men and women can conveniently shop in any South Coast branded store, with specialty items just a few steps away to suit any need. South Coast Surf Shops continues to serve its niche in the market well by offering specialty shops for the girls' market while keeping the normal surf shop fare that South Coast is famous for.

Shoppers can now rent surfboards, wetsuits and surf gear from the main Ocean Beach and Pacific Beach flagship stores, located just a few steps down from the all-girls Wahines shops. For shoppers interested in finding bargains on name brands, South Coast Closeouts offers discount savings and year-round sales in Ocean Beach.

Key facts:

South Coast Surf Shop is now South Coast Surf Retail Inc.

South Coast Surf Retail Inc. has five locations in the Ocean Beach and Pacific Beach areas of San Diego.

The Wahines shops are dedicated to the female shopper.

South Coast Closeouts offers shoppers bargains and discounts on name brand surf industry products.

South Coast Surf Shop was established in 1974. Since then, they have become the forerunner in retail surfing equipment and accessories. Since its inception on Newport Ave. in Ocean Beach, California, the shop has carried top surfing brands including Quiksilver, Rip Curl, O'Neill and Billabong. South Coast Surf also makes custom surfboards using innovative shaping techniques to provide customers with a custom one-of-a-kind surfboard for their specific needs. For more information you can find South Coast Surf Shops on facebook, twitter, YouTube, Google+ and Instagram.

Media Contact:

Steve Cowan
619.223.7017
fax 619.223.9215
cs@southcoast.com
http://www.southcoast.com/