EMCO Building Products Corp. Launches Revolutionary New Shingle with ‘Hurricane Technology’

MONTREAL, QC – November 17, 2005 – As Mother Nature’s furies seemingly come with greater strength and frequency, today’s roofs need to withstand more than ever before. Emco Building Products Corp. is proud to announce the launch of its revolutionary new three-tab shingle called Weather-Tite. Boasting patented Hurricane Technology(TM), the Weather-Tite shingle withstands up to 175-kilometre-per-hour gusts, combats wind uplift and wind-driven rain, and saves homeowners time and money through an exclusive design.

“Hurricane Technology(TM) breaks new ground for the roofing industry and offers incredible protection against Mother Nature’s worst weather,” said Murray Abramovitch, Vice President, Marketing for Emco Building Products Corp. “After intense research and development, including extensive product testing, we’ve developed the strongest, most weather-resistant shingle on the market today.”

The main feature of Hurricane Technology(TM) is the Hurricane Band. This secondary strip of high-tack adhesive, not found on any other three-tab shingle on the market, provides the ultimate in leakage protection. If wind-driven rain gets past the first non-continuous strip of adhesive, the Hurricane Band keeps water from continuing its upward path and damaging the roof underneath. Water has no choice but to flow back down the way it came.

The extra adhesive stability of the Hurricane Band also helps reduce the number of nails needed for high-wind shingle installation from the typical six nails to four. This ensures a faster installation, and cost savings are passed on to the homeowner.

“Our competitors may wonder why we’ve pushed the boundaries on the industry standard,” Abramovitch added. “Our goal was simple—to provide homeowners with total protection and lasting piece of mind.”

About Emco BP
Emco Building Products Corp., (www.emcobp.com) is a privately-held company headquartered in LaSalle, Quebec, and one of Canada's leading manufacturers and distributors of building materials. It services the residential, commercial and industrial construction markets. Operating primary manufacturing sites in Alberta and Quebec, Emco Building Products employs nearly 1000 people in Canada. It also has several joint venture operations in the United States.
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For an interview with a Emco Building Products Corp. representative, photos or samples of the Weather-Tite shingle, or additional information please contact:

Communications MECA
Julie Lepsetz
(514) 288-8500 x 233
jlepsetz@meca.ca