Dream Trike Rolls Onto U.S. Shores

Hong Kong – (December 12, 2012) – Smart-Trike™ MNF PTE LTD today announced that its line of Smart-Trike™ products, including its all-new Smart-Trike™ 4 in 1 Dream Trike has rolled onto the U.S. market and into stores nationwide.

Until this year, Smart-Trike™ products had only been offered in select stores in the U.S. and online availability. Now, the world's top selling, multi-award-winning convertible trikes, all of which adapt from stroller to ride alone vehicles for kids, can be purchased at major retails in the U.S. and Canada too.

Hoff Reshef, Marketing Communications Manager for Smart Trike™, said, "We are extremely proud to roll out our new line to the mass market and specialty retailers in the U.S. While Smart Trike™ has been selling in other countries for the past couple of years, since we introduced our first product, we've gradually expanded our line, and now we are able to offer multiple Smart-Trike™ selections that can appeal to everyone, everywhere."

The latest Smart-Trike™ addition is the highly evolved new Smart-Trike™ 4 in 1 Dream with Touch Steering™ (MSRP $129.99). Heralded as the world's most advanced trike, the new model has the exclusive Smart-Trike™ Touch Steering™ technology, which enables an adult to maneuver the trike safely and easily with the slightest touch.

The 4 in 1 Dream has a built-in suspension and shock absorbing wheels, extra seat padding to ensure both parent and child will enjoy the great outdoors. A handlebar clutch converts the steering from parent-controlled steer to kid-controlled steer and the fold-in pedals prevent injury of a baby's feet during the earlier stages. Useful accessories such as a play phone and bottle holder are also added for entertainment and convenience. The Dream grows with a child through four life stages:

1. Parent controlled trike (10 months) – Extra back support, enhanced steering experience with the touch steering and handle bar clutch that neutralizes the handlebar.

2. Guided trike (18 months) - Still provides parental control, but now that the little one can sit up unaided, the back support and extra padding is removed, but the handlebar still remains for baby's safety.

3. Training trike (24 months) - The footrest is folded in, the pedals are folded out, and the handlebar clutch is pushed in, so the child starts mastering handlebar movement. The pedals are still neutralized, but the child's feet are now on the pedals as he starts mastering the pedal movement.

4. Classic trike (30-36 months) - Having built their confidence and mastered the skills in the first three stages, the parent handle is now removed, clutch is pushed in, and the child can ride around.

Reshef added, "We called it the Dream because our parent testers all agreed that this Smart Trike is a parent's ultimate fantasy as a product for their child. Our early feedback is that the Dream is the perfect gift for a baby's first birthday because of the easy Touch Steering™ for young mothers and the great value as it changes throughout a child's early years."

In addition to the 4 in 1 Dream, other Smart-Trikes™ are the Smart-Trike™ 3 in 1 Safari with Touch Steering™ (various colors and patterns); Smart-Trike™ 4 in 1 Recliner Stroller, and Smart-Trike™ 4 in 1 Elite. For more information about additional models and color selections in the U.S., visit www.smart-trike.com or for direct purchase at Toys R Us or Target.


About Smart Trike™ MNF PTE LTD:
Smart-Trike™ is the world leader in providing smart innovative solutions to all cycling stages of child development from babies through preschool years. Smart-Trike™ products are convertible, multifunctional transportation and ride-on toys that grow with the child from 6-10 months to 36 months and up. Currently, Smart-Trike™ manufactures and distributes its products to more than 56 countries. In 2011, over 1,600.000 Smart-Trikes were sold to happy babies worldwide. Every 21 seconds, a Smart-Trike™ is sold somewhere in the world. Smart Trike™ invests more than 10% of its annual turnover to product development and design and all of the company's products are tested and certified by the leading global certification labs worldwide, including Intertek, BV, SGS, and LGA. Smart-Trike™ products pass the strictest tricycle and toy QA standards in the U.S., E.U., Australia, Canada, and other countries. For additional information, please visit the company website at www.smart-trike.com and for the most up-to-the-minute information and interact with Smart Trike™, like us on Facebook and follow us on Twitter.

For Smart-Trike™ sales information, contact:
USA Customer service: Kent International
60 East Halsey Road, Parsippany, NJ 07054
T :800-451-5368
service_smarttrike@kentbicycles.com
www.smart-trike.com

For Canada: Stoneridge Cycle Ltd.
Milton, ON L9T 3A5
T: 888-220-5604 ext. 110
service@Stoneridgecycle.com
www.smart-trike.com