Epom Ad Server's New Features To Help Maximize Ad Networks' Performance

Epom Ad Server, a leading provider of advanced ad serving solutions operated by Epom Ltd., has launched more of new breakthrough features developed specifically with the purpose of driving more fair and full economic value for ad networks. The innovative Epom Network solution is now helping ad networks to effectively maximize their revenues in today's sophisticated ad landscape.

Designed primarily with CPA Networks in mind, Epom Network solution offers all types of action tracking, multiple auto optimisation options, settings for prioritizing affiliate offers, possibility to implement and automatize rates by countries, real-time reporting.

Epom Ad Server supports both traditional tracking and a more accrued server-to-server tracking, which enables ad networks to generate and store unique identifiers for users' actions like clicking a tracking link or generating an ad impression. To add, placing javascript pixel for tracking is very simple, so with Epom, server side tracking is no longer a problem. With all the advantages this type of tracking has, like high accuracy in linking a specific action back to a specific affiliate, both ad networks and advertisers will eventually benefit from their advertising.

One of the new tools, Epom Smart CPA Optimisation feature, represents a specially developed algorithm for collecting and analyzing the data on performance of certain landing pages, and prioritizing the ones that perform better, which is especially good for publishers and advertisers working with CPA model.

Another advanced feature, CPA Frequency Capping, makes it possible for affiliate networks to exclude users who have already converted and avoid loosing views. It is also very useful for advertisers and agencies aiming at reaching unique users and displaying a more personalised advertising.

"We're pretty excited about the recent enhancements to Epom Ad Server capabilities, because they attack some of the most fundamental challenges facing ad networks today," said Adam Jablonski, CEO at Epom. "In particular, we consider it highly important to create favorable conditions for ad networks to increase ad revenue streams while having full control of their ad campaigns."

"Epom Ad Server enables ad networks to manage and optimize all their inventories in one single platform. We have created powerful tools for audience segmentation, helping our clients to define their unique customers, and a wide variety of innovative features for serving specific goals. Epom is a young and dynamic company, and we are doing all our best to always meet our customers goals and needs, and facilitate their development. We consider it an essential part of customer service and attitude to clients, in general. Apart from that, we constantly work on implementing new features and staying the most flexible and extensible solution on the market. We believe such strategy makes Epom Ad Server a trusted partner for many ad networks".

About Epom:

Established in 2011, Epom is a Warsaw based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom allows its users to run display, video, mobile ads all in one place thus saving time, resources and bringing more profit. Epom is a massively scalable platform suitable for any impressions volume that needs to be served.

For more information, visit http://epom.com/