DDA Wins 'Best Healthcare App' in TabTimes' Tabby Awards for Philips' XperGuide App

SOUTHAMPTON, PA, Dec. 12, 2012 – Dynamic Digital Advertising (DDA) is pleased to announce that it is the proud recipient of the first annual Tabby Award for the 'Best Healthcare App' of 2012. Among the apps that were submitted from around the world and evaluated by an international jury of tablet professionals, the XperGuide iPad App developed for Philips Healthcare by DDA won the healthcare category. Winners were announced at the TabletBiz conference & expo in New York City on November 27, 2012.

This conference and The Tabby Awards are a production of TabTimes, which is an online media distribution channel for information about tablet adoption and application deployments. The Tabby Awards is the first and only competition worldwide for the best iPad, Android, and Windws 8 tablet apps.

DDA developed the XperGuide iPad App for the Clinical Adoption Program within the Philips Healthcare Cardio/Vascular division. Interactive, immersive, and wholly engaging, the XperGuide App includes an introduction with an on-screen actress who presents the features of Philips' equipment, a passive virtual medical simulation that guides users through equipment operation, and an active simulation where users are able to operate the equipment during the course of a basic procedure in a virtual operating room environment.

The app is an innovative hands-on introduction to the equipment that comprises a Philips' interventional suite and it is a tool that enables internationally based physicians, radiologists, and medical technicians to improve their clinical skills and practice for proficiency.

"The award itself is very gratifying. We particularly appreciate the judge's comments on the app." said David Katz, DDA's President. "What is perhaps most gratifying, however, is the good this app will do in providing better, risk-free training to clinicians and in minimizing medical mistakes, which are, unfortunately, an all-too-common problem."

Since its launch in 2011, the XperGuide App has been:

Used by medical professionals here in the United States, and also in the United Kingdom, Slovenia, Turkey, Germany, Holland, and many other countries.

Rated 4.5 starts (out of 5) in Apple's App Store.

About Dynamic Digital Advertising, LLC (DDA)
Since 1994, DDA has built pioneering digital solutions for a wide variety of industry sectors through a dynamic combination of media, technology, programming, and design. An integrated, in-house team of writers, videographers, photographers, animators, illustrators, graphic designers, programmers, web developers, search marketing experts, and more, work to lend their creative and technical expertise to the conceptualization, development, and on-budget completion of high level projects for national and international clients. From sophisticated eLearning tools with virtual medical simulations and gamification techniques to consumer engagement platforms, DDA transforms business needs and marketing ideas into real-world communication solutions with measurable, definable impact. For more information, visit www.ddacorp.com.

Contact Information:
David Katz
Dynamic Digital Advertising, LLC
215.355.6442
info@ddacorp.com
www.ddacorp.com