INSIDE AVENUE ANNOUNCES THE LAUNCHING OF ITS E-COMMERCE CATALOG, DESIGNED TO WIN OVER CHAIN-STORE CUSTOMERS

Los Angeles, California, November 14, 2005

Inside Avenue, a boutique home furnishings store, announces the launching of its on-line catalog today.

With its business size no larger than a small Pottery Barn location, Inside Avenue has the ambitious goal of trying to win over some of the chain store customers by offering unique, boutique manufacturers that are not available in every mall of America. By focusing on smaller vendors that are not yet well-known, Inside Avenue hopes to offer consumers an alternative to the chain store offerings that are becoming increasingly ubiquitous. The company offers furniture and accessories that are classified as classic yet soft modern, designed to target the young and hip crowd. Its products are clean-lined, colorful and textured— with price points ranging from medium to mid-high range.

While Inside Avenue does not yet have financial backing or the marketing power of the big boys, the company differentiates itself by being obsessed with personal service and individual attention. In addition, its products are hand-crafted and made to order, not mass produced, ensuring higher quality and workmanship. Its ideal customer, according to the company’s founder, Tessa Luu, is one who shops at boutique stores, values quality, and appreciates workmanships.

With its web site, Inside Avenue hopes to win over a portion of consumers who are looking for an alternative when it comes to furnishing their home, even if it’s just one beige sofa at a time.


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Founded in 1999, Inside Avenue is a boutique home furnishings company with retail location in Agoura Hills and an increasing presence on-line with its web site, www.insideavenue.com.