Aptaclub is expected to help over 50,000 mums in 2012

Aptaclub supports mums and mums-to-be from pregnancy right through to toddlerhood. In 2012, over 50,000 mums are expected to turn to Aptaclub for support and advice on many different pregnancy and baby related topics.

By joining Aptaclub, mums will receive timely and relevant information tailored to their stage of pregnancy or parenthood – either by email or through the post. Aptaclub is made up of a team of experts including pregnancy and baby feeding advisors, supported by nutritionists and a midwife. They speak to hundreds of mums via email, Live Chat, Facebook, Twitter and over the phone to answer queries – everything from pregnancy aches and pains to birth plans and breastfeeding.

By providing advice and information, the brand will help mums feel prepared and confident at every stage, from pregnancy through to parenthood. Aptaclub's Facebook and Twitter pages make it even easier for mums to get expertise, they can simply post a question on the Aptaclub wall, or follow them on Twitter. They'll also get support from other mums too.

Live Chat offers mums a discreet, fast, easy to use messaging service that puts them in touch with an Aptaclub expert for a one-to-one private consultation. Live Chats are available 8am-8pm, however during busy times and out of hours, mums are advised to call the freephone number that's available 24hours a day, 7 days a week.

Emailing is another convenient way to contact the Aptaclub experts and no question is considered trivial. This can be very reassuring for an uncertain mum who is being kept awake by a multitude of worries. Getting the support she needs, even if that means getting it in the middle of the night, helps her feel confident and prepared, knowing she is doing the very best for her baby.

In addition to helping mums and mums-to-be in this way, there is a broad range of useful advice available in articles on the Aptaclub.co.uk website, such as a pregnancy due date calculator for mums-to-be and regular updates for members of the Aptaclub baby club.