Safe Sex Redefined, Canadian Style

RENO, NV — For well over a century, safe sex has been enforced by demonstrating sexually transmitted diseases and unwanted pregnancies as the risks of unprotected sex — not any more.

Christopher Curnow, a 22-year-old entrepreneur from Reno, Nev. believes safe sex campaigns that demonstrate the negative consequences of unprotected sex are less effective at influencing their audience than an outlet which focuses on the positive aspects of protected sex.

Curnow believes that outlet to be a brand. Today, brands are used as powerful tools to communicate and distinguish one's individuality. So why not brand safe sex with a new definition and a new symbol? That's precisely what Curnow has done.

The brand is called "Canadian Nookie" and it is challenging the way safe sex is being encouraged.

"We're not educating or manipulating the way people think about safe sex by intimidating their conscience," said Curnow. "We're simply giving them an outlet to express their endorsement of prophylactics." To do so, Canadian Nookie introduces a new icon for condoms — the Canadian Mountie.

Launched only a week ago, the response to http://www.CanadianNookie.com has been positive from both Canadian and American audiences.

"We were a little worried about taking Canada's beloved Mountie and turning him into a symbolic figure, but the Canadians seem to love the idea. In fact, one Canadian exclaimed the next time he sees a RCMP (Royal Canadian Mountie Police) he will die in laughter. The rest of the world seems to love it because it's an innocent spoof," commented Curnow.

Canadian Nookie markets the Mountie on a line of novelty t-shirts. The shirts are hysterical and represent nearly every sexual insinuation imaginable.

"We really want to give the market an opportunity to explore this concept," said Curnow, "Our initial price points are set very low and we don't plan of raising them much in the future."

Some may question whether the method used by Canadian Nookie is actually promoting safe sex. Are they really promoting safe sex, or sex?

"Hey, it's 2005. Times have changed. What do you expect people do with they want to get intimate? Bake cookies and solve math problems? No, they want to have sex. We're just selling sex under the condition they use protection. It's all about having fun anyways," explained Curnow.

Though the concept is intended for mature adult audiences, some could grow concerned about younger audiences participating. CanadianNookie.com stipulates that individuals must be adults to access the website and purchase the products. There are no immediate plans for distributing the product outside the web porta, so sales are confined to adult audiences only.

"So the next time you are in the mood to explore the canvas of love, make it Canadian Nookie with a Mountie standing at full attention," suggested Curnow.

Contact:
Christopher Curnow
775-232-0640
press@canadiannookie.com