Tel Aviv Hotels Chain Atlas Announces the Reopening of Center Hotel as a New Boutique Hotel

Tel Aviv, Israel, November, 2005 — Atlas hotels, Israel leading hotel chain for business and leisure travelers, announces today the reopening of Center Hotel as a new boutique hotel designed to celebrate the culture, spirit, art, and architecture of the century old city of Tel Aviv.

The Center Hotel, located on Dizengoff Square and opposite the Cinema Hotel, was converted into a hip, consumer-friendly design hotel. The historic Bauhaus building has been renovated to preserve the special characteristics of the "White City" architectural style. The rooms have been refurbished in an outstanding, unique and creative style that makes every room different than the other. There are 56 rooms in total; all feature white wooden floors, white furniture, unique local art and a designed wall. Most of the rooms have balconies overlooking the square with a table and chairs for a morning coffee or an afternoon of people watching. All the rooms are comfortable and have a dash of style.

On 18th December 2005, Atlas Hotel will be temporally closing the Melody Hotel, situated opposite the Hilton Hotel and overlooking the Mediterranean in order to add an additional 3 floors to the building and to refurbish and upgrade the existing 34 rooms. At the end of the day, the newly designed boutique hotel will have 53 rooms and 2 suites. Atlas hotels hope to re-open the hotel in April 2006. During this period reservations can be made at other Atlas Tel Aviv hotels – Basel Hotel, Tal Hotel, City Hotel, Cinema Hotel and Center Hotel.

“After several lean and unproductive years in the Israeli, tourism industry, the time has come to look to the future and invest,” said Leslie Adler and Danny Lipman, Atlas Hotels CEO’s. “As we expect strong growth in the Israeli travel industry, the Atlas Chain, committed to invest money and efforts to execute our ambitious program to improve the quality of Atlas Hotel products and services.”

Israeli ministry of tourism is expecting an increase of 25 percent to 1.9 million tourists for this year, after some 1.5 million arrivals in 2004. Early this month, Europe’s leading tourism group TUI, announced that is returning to Israel after a number of years of absence. Hapagfly, a TUI Group airline, will fly from Munich to Tel Aviv once a week. About 30,000 guests are expected to travel with the World of TUI to Israel in the 2005/2006 season.

About Atlas Hotels
Atlas Hotels is the leading and longest established 3-4 star hotel chain in Israel, managing hotels countrywide, in the main cities of Tel Aviv, Jerusalem and Eilat. Atlas Hotels is ideal for business and leisure travelers looking for private and exclusive first class accommodations.

Since the opening of our first hotel in 1968, Atlas Hotels has become one of the largest mid-luxury hotel chains in Israel. Today, Atlas consists of 8 hotels, located in 3 most attractive tourist sites. Tel Aviv: Basel Hotel, Tal Hotel, Melody Hotel, Cinema Hotel, City Hotel, and Center Hotel; Jerusalem: Ariel Hotel, and Eilat: Nova Hotel. For more information about Atlas Hotels, please visit Atlas Hotels website at, www.atlas.co.il