YOKIT™ INSTANT SNACKFOODS HIT MARKETPLACE

NEWS RELEASE CONTACT:
FOR IMMEDIATE RELEASE: Harish Kotecha, VP
512.773.7815
HKotecha@YokitInc.com


YOKIT™ INSTANT SNACKFOODS HIT MARKETPLACE
RACINE, WI—The first units of Yokit™ rolled off the production floor today ready to enter the multi-billion dollar healthy snack food market. Yokit™, which is patent pending, is a unique instant product with the taste, texture, and healthy attributes of yogurt. Simply add water, shake, and eat.
Dilip Kotecha, Yokit™ president, announced with the first production run that the company's primary target is the vending industry. "Schools and private businesses across the country are seeking healthy alternatives to the current offering of sodas and potato chips in vending machines. Yokit™ provides all the important nutritional benefits of yogurt without the need for refrigeration. In addition shelf life of the product is more than one year."
Yokit™ provides an instant, healthy snack and meal alternative for those with on-the-go lifestyles, appealing to hikers, bikers, students, and office professionals. Made in less than 1 minute and requiring no refrigeration, Yokit’s™ "yogurt when you want it" is a convenience feature not currently available with traditional yogurt products.
Yokit™ comes in a 5.5 oz serving size cup, complete with instant mix and spoon. Currently there are seven flavors, including Strawberry, French Vanilla, Tropical Fruit, Raspberry, Orange Dreamsicle, Pineapple, and Strawberry-Banana. Retail pricing is estimated between $1.00 and $1.50 depending upon the respective retail outlet.
Kotecha said "the great thing about Yokit™ is you eat it when you want it…if you need a
mid-afternoon healthy break, are out on a hike, or the kids want to make their own snack."
New product offerings soon to be available include a Yokit drinkable smoothie with added
nutraceuticals. Kotecha said “with a great tasting instant formulation, we plan to use Yokit as a delivery system to address many of the health needs of consumers both in the United States and internationally.”
To find out more information on Yokit™, purchase product, discuss private labeling or distribution opportunities, please contact Harish Kotecha ((512) 773-7815, HKotecha@YokitInc.com), VP of Sales and Marketing, or visit www.yokitinc.com