Club 21 Reaches Out to Newer Markets

Luxury fashion retailer Club 21 has appointed digital marketing agency OOm to manage its SEM duties across South-East Asia and Asia Pacific region. The search marketing campaign aims to promote Club 21's global site, as well as its newly launched The Club 21 eShop.

In line with customers' evolving lifestyle, The Club 21 eShop offers round-the-clock access to Club 21's carefully curated collection, selected by the company's most experienced buyers. Alongside Club 21's brick and mortar stores in key Asian cities, The Club 21 eShop offers customers a seamless and convenient shopping experience, enabling them to shop when and where it suits their lifestyle needs.

With the deep penetration of mobile phone, PC and tablet usage in Southeast Asia, and better credit card security, The Club 21 eShop provides Club 21 with the perfect opportunity to extend geographically to new markets and customers. "The eShop is a natural step in the evolution and development of Club 21. It complements our existing business by offering a wider choice of channels and fashion to customers," says Anne Colvin, senior vice-president, Club 21 eCommerce arm.

Wyvan Xu, Co-founder of OOm said, "We are very happy to work with Club 21 on their digital initiative. We are seeing a growing trend in online shopping and this is definitely a huge opportunity for luxury retailer like Club 21 to go into this space, and search marketing is the right channel to bring the desired results to them."
OOm is the winner of the Best Search Campaign at Agency of the Year MARKies Award 2011.

Some of its clients include OCBC Bank, Kaplan Singapore, MDIS, American Express, Singtel and Fuji Xerox.

About Club 21

Club 21 is a luxury retail company established in 1972 in Singapore. Its portfolio includes fashion, accessories and homewares. Club 21 operates multi-label fashion stores as well as licensed boutiques in Australia, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom and USA. It manages brands such as Donna Karan, ck Calvin Klein, Giorgio Armani, A|X Armani Exchange, Balenciaga, Marni, Mulberry, Dolce & Gabbana, Diesel, Paul Smith, Issey Miyake, Jil Sander and Dries Van Noten among others. Club 21 also operates, under license, ck Calvin Klein and DKNY Jeans. A joint venture with Giorgio Armani S.p.A. is expanding the A|X Armani Exchange brand world-wide. In the homewares sector, brands include SIA, ARCA and Mariage Frères. While each of these interests operates independently from the other, there is common commitment to a modern style and quality of product.

About OOm

OOm delivers result-oriented search marketing solutions to both SMEs and enterprises. Founded in 2006, the agency has grown to become a leading search marketing agency that is committed to working with clients throughout South-East Asia and Asia Pacific.

Winner of the Best Search Campaign at Agency of the Year MARKies Award, OOm's vision is to become Asia's top digital agency, delivering efficient and holistic execution to clients.

The agency is also invited to speak at industry events like ad:tech Singapore, Search Engine Marketing Expo and others, to share strategies and educate the market about online marketing.

For more information on OOm, please log on to www.oom.com.sg.