Dublin City Centre goes electronic!

Diane Wehrle, Marketing Director at Springboard, says that “The introduction of Springboard’s service means that, for the first time, Dublin is able to provide accurate and consistent monitoring of the effectiveness of its marketing, and to demonstrate to Dublin’s businesses the true value of its efforts.”

Springboard identified that the number of visitors to Dublin increased by19% on St Patrick’s Day compared with the same day in the previous week. Its monitoring has also confirmed that Grafton Street is consistently the busiest location in the City Centre - the total number of visitors typically exceeds 550,000 per week, increasing to over 650,000 during St Patrick’s Day week.

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Notes

Springboard is the largest provider of electronic pedestrian counting and customer tracking services to high streets and town centres in the UK. Its automated pedestrian counting service has now been adopted major towns and cities such as Liverpool, Bristol and Cardiff in addition to a large number of smaller towns. To date, Springboard monitors 58 high street counting locations and this is expected to increase to around 70 locations by the end of 2005.

Springboard offers a fully inclusive service, comprising continuous counting 24/7, automated data collation and delivery of count information in a range of reports which are available online via a confidential login through Springboard’s website at www.spring-board.info.

For more information about Springboard’s services contact Diane Wehrle, Marketing Director on 01908 547858 or by email at diane.wehrle@spring-board.info