Nusantara Ventures invests in clickTRUE's expansion into Indonesia

Singapore, July 10, 2012 – clickTRUE, an online marketing and advertising agency in Singapore and Southeast Asia specialising in Search and Conversion strategies to help brand owners strategise, design and build compelling web experiences, recently expanded into Indonesia, and has received a boost in confidence through substantial funding via Series A financing, led by Nusantara Ventures.

clickTRUE Indonesia operates under its parent company, clickTRUE Pte Ltd, headquartered in Singapore, and is set up by the founders of HardwareZone.com.

"Our vision is to differentiate ourselves as a top specialist in the search marketing space in Southeast Asia, and the expansion into Indonesia propels us toward becoming a regional brand and agency to better support our multinational clients and partners," stated Jackie Lee, CEO of clickTRUE.

With a 240 million strong population, and approximately 40 million internet users, Indonesia is an important market for clickTRUE as digital market penetration and patterns are just emerging. The current internet penetration rate is at 17% and it is rapidly growing but her digital ad spends only averages a mere 2%. Earlier in March 2012, Google set up office in Indonesia – a strong indicator that Indonesia has untapped market potential.

He added, "We're at the forefront right now, and are committed to establishing ourselves steadily and gaining a strong foothold in Search and Performance Marketing in Indonesia to become a trustworthy partner for companies to work with and capture the increase in digital expenditure when online consumption grows."

At the same time, clickTRUE also wishes to welcome Shinta W. Dhanuwardoyo, founder of Bubu.com and Managing Partner at Nusantara Ventures, who will sit on the Board of Directors of clickTRUE Indonesia. A veteran in the digital industry in Indonesia, Shinta would be no stranger to any Indonesian who's been in the online business.

"There is so much potential for growth in Indonesia. clickTRUE has the expertise and tools to help businesses in Indonesia click their way to success. With the evolving internet landscape, it's still very exciting for me to be a part of this even though I've been doing this for years. This is exactly what we need for Indonesia to move forward in terms of performance marketing in the digital space," Shinta remarks.

Not one to rest on its laurels, clickTRUE was also awarded the Yahoo! Platinum Search Marketing Agency Ambassador for Southeast Asia region not too long ago, in its efforts to grow itself as a reliable consultancy that clients are able to trust to achieve the best results for their business in the region.

It is also the 1st Google Analytics Certified Partners in Southeast Asia, and aims to provide clients in Indonesia with the best practices to grow their business, whether it is in optimisation, conversions or social media. clickTRUE Indonesia will be offering the full suite of online marketing and advertising services.

clickTRUE is held by Kyosei Ventures which is an associate of the Singapore Press Holdings and currently has offices in Singapore, Malaysia, Thailand and Indonesia.

ISSUED BY clickTRUE PTE LTD.
Co. Regn No.: 199102042M

About clickTRUE
clickTRUE Pte Ltd is an online marketing and advertising agency in Singapore and Southeast Asia helping brand owners strategise, design and build captivating experiences for the Web.

Specialising in Search and Conversion strategies, clickTRUE offers both Technology and Online Marketing Services. This includes Digital Consultancy, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing, Web Analytics Consultancy and Conversion Rate Optimisation.

It is the first company in Southeast Asia to receive the Google Analytics Authorized Consultant as well as the Yahoo! Platinum Search Marketing Agency Ambassador, and is also now the first in the region to be accredited with both the Google AdWords Certified Partner and Google Analytics Certified Partner status.

Today, clickTRUE has a growing clientele comprising both SMEs and Fortune 500 companies, with a significant pool of clients in the Asia-Pacific region and has offices in Singapore, Malaysia, Thailand and Indonesia.


About Nusantara Ventures
Nusantara Ventures is a pioneering technology venture capital fund in Indonesia. Nusantara helps entrepreneurs to create and grow market-leading digital media companies across the Indonesian archipelago, throughout South East Asia.

Focusing on early to mid-stage investment, Nusantara invests in exceptional companies primarily in the digital media, entertainment, mobile and consumer internet sectors. Nusantara takes a hands-on approach with all of our portfolio companies, drawing on our depth of local market knowledge our experience as entrepreneurs and breadth of resources to provide guidance on strategy, business development, marketing and operations to help companies fulfill their potential.

Invested on several online media companies, Nusantara Ventures will, in the near future, be incubating a number of Indonesian start ups through its Nusantara Incubation Fund. Nusantara Ventures is committed in building and nurturing entrepreneurs in Indonesia and the region to be successful and sustainable companies towards becoming market leaders in the industry.


About Shinta W. Dhanuwardoyo
Shinta W. Dhanuwardoyo is the founder and CEO of Bubu, up until 2009, when she became Chairman and Chief Mentor at Bubu. She's a well-known entrepreneur in the IT, mobile and internet industry.

In 2009, Shinta undertook a new venture with Telkom Indonesia, the biggest telecommunication company in Indonesia as a CEO of the newly formed subsidiary of Telkom Group called Mojopia, to build the biggest and most trustworthy e-commerce portal in Indonesia for consumers, which saw the birth of www.plasa.com, and eventually led to an exclusive partnership with ebay in Indonesia.

She is now the Head of Committee for Print and Online Media at Indonesian Chamber of Commerce (KADIN) and General Partner of Nusantara Venture, a pioneering technology venture capital fund in Indonesia.