New West End Company introduces automated footfall counting system in London’s key shopping streets

Springboard, the UK’s leading provider of electronic pedestrian counting and customer tracking in high streets and town centres, is implementing its service on behalf of New West End Company in 30 locations around the West End which will deliver hourly footfall counts, continuously - 24 hours a day - along Bond Street, Oxford Street and Regent Street and a number of other key streets in the area.

Gary Reeves, Chief Executive of New West End Company said:

“This is the first time that such information will be available, and the accuracy, scope and quality of Springboard’s information means that we will be able to understand more about the commercial profile of the District. This, combined with Springboard’s online delivery and high street benchmarking capability, will help inform marketing initiatives and strategic thinking.”

Diane Wehrle, Marketing Director of Springboard said:

“We are delighted to be working with New West End Company, as we believe that our footfall information will offer real benefits for West End retailers. Through our Regional City Benchmark, we are also able to deliver effective comparative information so that New West End Company can compare West End trading patterns with those in other retail centres. Multiple locations are being monitored in each of the key trading streets in addition to a number of other locations elsewhere in the area. The new monitoring will provide valuable insights to better understand how the West End trades.”

ENDS

Notes to editors

New West End Company is the elected voice of the West End business community, representing businesses in Bond Street, Oxford Street and Regent Street - London's premier shopping and leisure destination. Visit www.newwestend.com Media Enquiries: Jace Tyrrell Ph. 020 7811 4635 / 07791 123 513 jace.tyrrell@newwestend.com

Springboard is the largest provider of electronic pedestrian counting and customer tracking services to high streets and town centres in the UK. For more information about Springboard’s services visit www.spring-board.info or contact
Diane Wehrle, Marketing Director on 01908 547858 or by email at diane.wehrle@spring-board.info