Kuru Footwear's Innovative Technology Gets Your Feet Ready for the Active Season

Spring fever is an epidemic. The weather is warmer; the sun is shining and its time again to shed the winter coat and get outside. If you are one of the millions planning to get out, get active, or simply elect the walk to work instead of the car ride, first things first: put your most comfortable shoes on! An active person is going to put some good wear and tear on a pair of shoes, still hoping that they provide comfort for their duration. Of course, this usually takes some work: break the shoes in, get used to the feel, really get moving, then wear them down enough till it's time for a new pair. This is a costly and uncomfortable process. It's time to skip the "break in" period and get some shoes that feel like they were MADE FOR YOU.

Kuru Footwear designs shoes built to eliminate discomfort and keep you moving through the season. The best shoe is the one that feels custom made right out of the box. There's the old saying "fits like a glove." Kuru customers are now coining the phrase "fits like a shoe." The deep heel pocket molds to the movement of your foot, working with your activity. Most shoes have a flat insole which can actually damage the foot over time by adding extra stress to the heel. A flat insole on the heel also means less cushioning and less support, which can quickly lead to serious stress and pain after consistent impact.

Kuru creates a more natural feel to enhance comfort and durability. Your foot is normally forced to adapt to a shoe's flat insole. Kuru technology has flipped that unfortunate notion, and invented a shoe that will adapt to your foot. Because the Kuru heel cradles your foot as you move, the muscle stress level is significantly lessened. In addition, a unique foam liner within the sole custom molds to your feet, adding comfort and stability. This custom mold will also aid in arch support, as your feet need not strain to conform to the shoe. In most shoe stores, heel and arch support products are add-on purchases often bought after discomfort or pain is already a problem and, in most cases, prescribed or recommended by a physician, especially for those needing orthopedic shoes. The Kuru comfort and support is proactive, rather than reactive. The shoes are designed to work with your body.

About Kuru
As a pioneering leader in active footwear, Kuru continues to expand its market and reach customers all over the country. Kurufootwear.com is a constant for, not only purchases, but rave reviews from its users. Recent research has shown that 96% of Kuru customers admitted to recommending the same shoes to friends and family. Kuru's innovative approach to footwear comfort and technology continues to rapidly spread.

Submitted by ROI press releases.