RefreshWeb Announces Website Usability Improvements, Free SEO Tools B2B SEO Agency Updates Web Presence, Shares Updated List of SEO Tips

AUSTIN, TEXAS, June 11, 2012 – Austin-based Search Engine Optimization (SEO) agency RefreshWeb announces an updated website and the latest revision of their popular SEO Tools and Tips page. Taking an holistic, well-organized view of all elements of developing and implementing a marketing strategy on the web, the SEO Tools and Tips page leads users to dozens of sites with free services, strategic insights, and marketing thought leadership. The list also includes those paid services considered worth paying for.

Active in Internet marketing since 2002, RefreshWeb primarily serves the business-to-business market with competitive analysis, keyword research and evaluation, search marketing strategy, on-page optimization and a proven process of iterative improvement in lead generation. This expertise is supported by decades of B2B marketing experience, and by an established network of experts in link development, paid search, social media marketing, international site optimization and digital media.

RefreshWeb, a B2B SEO agency, serves small and mid-size corporations that desire to improve their search engine rankings, optimize on-line sales processes, and strengthen Internet marketing presence. The RefreshWeb team is as well versed in marketing as they are in search engine optimization. They understand how to apply actionable Web analytics to maximize their clients' sales process on the Web. The RefreshWeb team excels at weaving the art of site optimization, the science of marketing metrics and inbound marketing techniques together into a unified and integrated Internet marketing strategy.

"In what continues to be a tough economy, businesses are focused on marketing tactics which deliver results," said John Rasco, RefreshWeb president. "Site optimization is a highly leveraged investment which shows returns for years, so there continues to be a lot of interest in SEO. It's significant that our clients are moving into the future with confidence, and developing sustainable competitive advantages internally to increase market share."

Recent RefreshWeb clients include Chief Outsiders, a strategic marketing consulting firm utilizing interim CMO services (Chief Marketing Officers), Zenoss, SailPoint, UnboundID, Articulate Labs, Aluminum Athletic Equipment (manufacturer of Made in the USA track and field equipment), Marbridge Foundation and vcfo, a professional services firm with offices in Austin, Dallas, Houston, Denver, Colorado Springs and Seattle offering a customized team model to assist companies with finance consulting, recruiting and human resources needs.

The team conducts an exhaustive search term and competitor audit, which is used to develop a comprehensive search engine and Internet marketing plan that supports all corporate goals and the corporate vision. The comprehensive scope of services includes SEO for organic visibility, pay-per-click advertising, white papers, press releases and optimized PR, social media marketing and integration with the client's overall marketing strategy.

Clients have access to consulting services with the team of SEO experts who keep clients informed of the direction of the Web strategies. Ongoing weekly monitoring and reporting of the SEO and marketing progress occur in order to continually refine and maximize successes.

About RefreshWeb

RefreshWeb is a search marketing agency headquartered in Austin, with offices in Houston and Kansas City. Founded by John Rasco in 2002, the agency specializes in partnering effectively with our clients for consistent, incremental improvement in search visibility, significant increases in lead generation and better measurement of key performance indicators. Key differentiators include our years of marketing experience, our research-based approach, and the ability to integrate search optimization with customer-centric marketing. RefreshWeb's team provides a unique set of skills in marketing, research, site design, information architecture, search engine optimization, Web programming, e-commerce, and content creation. This team is supported by a network of partner firms specializing in social media strategy and marketing, paid search, multilingual international SEO support (with in-country native speakers), local search marketing and link development.

For more information on the B2B internet marketing agency, visit
www.refreshweb.com.