Links of London Showcase Autumn/Winter 2012 Collection

The Autumn Winter 2012 Links of London Collection has now been viewed by the press, during a two day preview event in London.

33 Portland Place, the historic building where Oscar winning film 'The King's Speech' was filmed, recently opened its doors to the press to showcase the brand new Links of London Collection for the first time ahead of its launch on the Jewel Hut and other retailers, between now and Christmas.

The rooms of the building were transformed with a magical fairy-tale theme, filled with butterflies, church candles and white blossom, and a harpist creating a lovely serene atmosphere. Pretty vintage books were adorned with the Links of London jewellery, and glass bell jars containing the latest timepieces.

The men's collection was on display next to a large feature fireplace, lit with church candles and stacked either side with antique books, dressed with men's jewellery and silver gifts.

A Mr Men Tepee showcased the children's collection of charms, bracelets and silver gifts, and a Tube map was decorated with the new London Signature Cufflink collection, taking its inspiration from London's architecture.

The beautiful new charm collection Keepsakes was revealed on a 'Princess and the Pea' –inspired rainbow mattress, the centrepiece of the amazing exhibition that proved a hit with all attending.

This is looking to be a memorable year for Official Olympics Jewellers Links of London, as Great Britain's athletes will wear the iconic brand's jewellery when they perform and as they, hopefully, collect their medals.

The unique, versatile collection will feature beads and charms crafted in sterling silver, ranging from the patriotic, with a Union Jack Team GB necklace, to the humorous with a table tennis charm.

Links of London is a leading jewellery brand at The Jewel Hut, and has become one of the UK's most popular fashion jewellery brands since its 1990 launch. The new collection is expected to arrive and feature on the website ahead of autumn.

Its quirky and eclectic British-inspired designs has made Links of London a hit, and many celebrities have been pictured wearing it. Global star Cat Deeley has previously acted as an official ambassador for the brand and fronted several of the campaigns.

The Jewel Hut is an authorised UK stockist of Links of London Jewellery and many other leading jewellery brands including Pandora, Swarovski, Thomas Sabo and Hot Diamonds.

For more information on Links of London visit The Jewel Hut at www.thejewelhut.co.uk.