PICTURES PLUS CREATES FANATIC CUSTOMERS WITH NEW LOYALTY REWARDS PROGRAM

Germantown, MD – May 16, 2012 – POSitive Technology and Retail Hero, two longstanding leaders in the US Point of Sale retail industry, partnered up to offer Microsoft Dynamics RMS customer Pictures Plus an unparalleled POS integrated customer loyalty rewards system know as Hero Points.

Retail Hero's Hero Points for Microsoft Dynamics RMS and POS 2009 is a software that allows customers to collect loyalty points and redeem them for discounts where the store owner is given the capability to define both collection and redemption schedules and provide additional points for specific purchases (bonus points) and for the new customers (welcome points). At the POS till during a transaction the system detects when the customer has collected the number of redeemable points and automatically prompts the cashier to reward the customer by applying a discount according to the redemption schedule.

Pictures Plus, the premiere Hawaiian custom framing specialist, tailored the rewards program to meet the needs of their business by creating the Pictures Plus Fanatic Card with loyalty points program. This loyalty programs allows anyone who buys any frame to receive a Pictures Plus Fanatic Card, Free. This card qualifies customers for added savings on specially featured products throughout the year, plus the ability to earn points for every dollar spent. These points are worth a penny each on future purchases up to 50% off of the total purchase. "When we created our Loyalty Points program, we had our loyal customers in mind. We wanted to offer our valued clients the best rewards specials possible. We wanted to give them an unheard of rate of return on their spending," says Charissa Wong, Network Operations Manager for Pictures Plus.

"Our customers are really getting into the loyalty program… they love it," says Charissa. "Since implementing Hero Points, aka "Fanatic Card", we have seen a marked increase in repeat customer activity".

About POSitive Technology
POSitive Technology is a leading provider of retail technology solutions featuring one-stop shopping for retailers that need a complete solution. Their offerings consist of software, hardware, payment processing, security, internet service, deployment and installation from a single product. POSitive's mission is to integrate proven industry solutions into the customer's environment and give them the tools to effectively manage their business with ease.
Founded in 1999, POSitive Technology is a privately held company headquartered outside Washington, DC with offices in Arizona, California, Chicago, Florida, Texas, New York, North Carolina and Washington State. For more information, please visit www.POSitiveTechnology.com or become our fan at
www.facebook.com/POSitiveTechnology.

About Retail Hero
Retail Hero is a leading developer and integrator of POS solutions, customer loyalty programs, payment and gift card integration, point of sale workflow, inventory control management and interface add-ons for Microsoft Dynamics RMS and POS 2009. With over 500 implementations worldwide, Retail Hero's add-ons are highly regarded for their ease of use and high benefit to retail businesses. Visit www.retailhero.com or on Facebook: www.facebook.com/RetailHero