Virtual Iris Announces Sweeping Price Changes for its Enterprise Software

Los Angeles, CA, November 7, 2005: Virtual Iris, whose software produces web-enabled rich media “on the fly”, has announced significant changes to the company’s pricing policy for its enterprise software. “The changes are designed to position us clearly as the most cost-effective and flexible rich media solution for e-commerce websites and email”, said Adam Rubin, the company’s president. “These changes give us the best ROI in the industry.”

Virtual Iris provides the only software package available that can automate the setup and maintenance of rich media for any size website or email campaign with next-generation interactive capability. The automated creation allows for significant reductions in development and maintenance costs on an annualized basis. It also allows for easy integration with existing sites, avoiding costly site redesigns. The plug-in free front end display is easy to use for consumers both in terms of download times and functionality, and is viewable in all browsers and platforms.

The new pricing model sets annual licensing fees to range from $999 to $9,999, depending upon desired features.

About Virtual Iris
Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables businesses for the first time to automate the volume production and deployment of Rich Media, instantly transforming static digital images into dynamic, multi-dimensional product displays that stimulate increased sales, streamline the buying process and provide a visceral “in store” experience online. To learn more about Virtual Iris, please visit www.virtualiris.com.