A.J. Rose Carpets & Flooring Named an Armstrong Elite Partner

BURLINGTON, Mass., April 12, 2012 – The next time Bay State home or business owners look to revamp their rooms with new wall-to-wall carpet or laminate, they will find a larger selection of flooring options at local retailer A.J. Rose Carpets & Flooring. The Natick- and Burlington-based Massachusetts carpet dealer was recently named an Elite Partner by flooring manufacturer Armstrong, giving its customers a number of new partner-exclusive services for a more comprehensive floor-buying experience.

To become an Armstrong Elite Partner, staff at A.J. Rose Carpets & Flooring underwent extensive training to help them better serve customers interested in Armstrong flooring products and installation services. A.J. Rose now offers their shoppers the largest selection of Armstrong flooring samples in the region, and each sample is showcased in a premier display system. The retailer also has larger display areas throughout its showrooms to help customers better visualize how products will look in their home or office.

"Earning status as an Armstrong Elite Showroom means that we can offer more personalized services and a wider selection of high-quality products to our customers," said Barry Greenberg, sales manager at A.J. Rose Carpets & Flooring. "We're also able to give customers benefits that other retailers can't or won't, like an extended warranty and a 30-day satisfaction guarantee. When you make a large investment in your flooring, that extra peace of mind goes a long way."

Armstrong flooring products have earned a number of accolades for their design and quality, with the latest being a NSF/ASNI 332 Gold Level certification from NSF International for the Armstrong linoleum line. As a non-profit product-evaluation company, NSF International helps designers and architects choose high-quality sustainable products for their work.

NSF International rates flooring manufacturers and their products on their design, manufacturing, long-term value, corporate governance and innovation. By manufacturing its linoleum out of renewable raw materials like wood powder, limestone, linseed oil and jute backing, Armstrong was able to earn Gold Level certification. All of Armstrong's linoleum is also independently certified for low VOC (volatile organic compound) emissions.

Other products eligible for NSF International certifications include various types of tile, sheet flooring, wall base and stair treads. Armstrong's BioBased Tile previously earned its own Gold Level certification as a non-PVC product that is manufactured with sustainable materials.

"When customers purchase BioBased Tile, they get a product that is good for the environment but also more resilient than other composition tiles," added Greenberg. "Now that we're an Elite Partner, we are able to offer innovative Armstrong products like that to our customers in a way that nobody else in the area can."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.