New Business Innovation Service Uses Youth Creativity For Brainstorming Innovative Product Development and Marketing Ideas

Madison WI– Innovation service, BrainReactions, announced Thursday, they have released a new package, allowing all clients, big and small to utilize the innovation consulting firm’s services.

Founded in July 2004, BrainReactions helps companies innovate new marketing strategies, products and services by conducting brainstorming sessions with daring, imaginative and creative college students. Companies receive a deliverable including an artist’s conceptualizations of student ideas, idea generator background information and with the full BrainReactions package, a DVD of the session.

The new service, BrainReactions Basic, is similar to the current package, but has a very focused and actionable report as the deliverables. However, for $6,000 clients receive an executive summary containing some of the best ideas, the themes that emerged among the ideas, an all-encompassing list of the ideas generated, artist renderings of the ideas and suggestions, and background on the idea generators.

“BrainReactions Basic is a great way for prospective clients to sample our service, with minimal investment,” said BrainReactions CEO Anand Chhatpar. “Once these companies see how effective our service is, they won’t have to look anywhere else for marketing ideations,” he said.

In just over a year of operation, BrainReactions initiatives have been successful in helping many clients achieve their product innovation and marketing innovation goals. BrainReactions clients include Fortune 500 companies like S.C. Johnson and Bank of America, as well as non-profits organizations like the U.S. Peace Corps. By introducing BrainReactions Basic, Chhatpar hopes to build relationships with more clients, and show them how innovative college students can be.

“The power of a curious, unconstrained mind is incalculable,” Chhatpar said. “Through our work at BrainReactions, we harness the creativity of the drivers and thinkers of the world and develop innovative, feasible product development and marketing ideas.”

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For more information on the topic of this release, contact Erin Canty or visit
http://www.BrainReactions.com.