DealerOn Website Customer, Miami Lakes Kia, Wins Dataium Web Performance Award

DealerOn, the premier auto dealer website provider, announces that their car dealership website customer, Miami Lakes Kia, is the winner of a January 2012 Dataium Web Performance Award. Dataium recognizes successful auto dealers and their website providers for their online performance each month by measuring auto shopper behavior and website performance data and awarding the best of the best. This is the 5th straight month a DealerOn customer has won a Dataium website performance award.

Miami Lakes Kia was given the Best Performance: Percentage of Auto Shoppers Returning award. This is also known as the % of Be Backs award. This means that out of the auto dealer websites for which Dataium tracks data, Miami Lakes Kia was able to entice a higher percentage of website visitors to return to their car dealer site. Dealerships that achieve a high level of customer engagement on their website, as demonstrated by the number of returning viewers, often have an increased conversion rate and ultimately, vehicle sales.

DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools. At NADA in February, DealerOn won the "Top-Rated Websites" award from DrivingSales for 2011.

In addition to providing online marketing for auto dealers, DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They have recently announced a Lead Volume Increase, Money-back GUARANTEE for new customers.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.