SIM Global Education Appoints OOm for the 3rd Year Running

SIM Global Education (SIM GE) appointed OOm as its 2012 SEO/SEM agency, for the 3rd successive year. With this appointment, OOm is tasked to run SEO and SEM campaigns on Google, Yahoo and Baidu to promote the various post-graduate, degree and diploma courses programmes offered by SIM GE.

The partnership with OOm has since reaped rewards for SIM GE from 2010 to 2011*, with a 72.4% increase in traffic and total unique visitors went up 12%. This created stronger brand recognition for SIM GE in the digital space.

Judy Wong, Director of Business & Marketing Relations at SIM GE said, "SIM GE's website has won two awards in 2011 - the WebAwards for Education Standard of Excellence and the Bronze Award for the iNOVA 2011 Awards under the 'Educational' category. With more web visitors to our website and the industry's recognition of our website's design, content and technology, we continue to innovate to enhance our users' experience.

"Search engine marketing is important for SIM GE nature of business as individuals usually go online to look for their desired education institute. This habit proves to be the same for foreign students interested to study in Singapore. With SEO/SEM, SIM GE is able to reach out to these prospective students with the right message and establish the brand in their minds. We are very happy to partner with SIM GE for the 3rd year running and I want to thank them for the trust in us." says Wyvan Xu, co-founder and director of OOm.

OOm is the winner of the Best Search Campaign at Agency of the Year MARKies Award 2011.
Some of its clients include OCBC Bank, Kaplan Singapore, MDIS, American Express, Singtel and Fuji Xerox.

About SIM Global Education

SIM Global Education is the leading provider of higher education in Singapore, reputed for its dedication to lifelong learning and high standards and quality. Students can choose from a wide range of high-quality overseas degree programmes made available through SIM's partnership with established international universities and institutions from the United Kingdom, United States, Australia and Switzerland. Most of the students are full-time students, but SIM Global Education also offers part-time programmes that cater to working adults. Offering over 50 academic programmes, its enrolment stands at 19,500, with about 2,500 foreign students.

About OOm Singapore

OOm delivers result-oriented search marketing solutions to both SMEs and enterprises. Founded in 2006, the agency has grown to become a leading search marketing agency that is committed to working with clients throughout South-East Asia and Asia Pacific.

The agency is also invited to speak at industry events like ad:tech Singapore 2011, Search Engine Marketing Expo and others, to share strategies and educate the market about online marketing.
At Agency of the Year 2011, OOm was the only local agency to receive the MARKies award from Marketing Magazine, rewarding OOm's competency in Search Engine Marketing.

For more information on OOm, please log on to www.oom.com.sg.