Online Heavy Duty Truck Part Search Engine Launches Advertising Platform

PartsRiver today announced the roll out of their Part Search Engine for online advertising solutions that enables parts and service aftermarket distributors serving the transportation industry to connect with buyers in their local area.

Part Search solves a common dilemma facing independent heavy duty truck part distributors – "where to spend precious advertising dollars to get the maximum return on their investment?" Typical advertising programs are either too generic, resulting in diffused responses or low conversion rates, or are very expensive, affordable only by national distribution networks. PartsRiver's Part Search technology provides independent part aftermarket distributors with targeted, laser-sharp focus for their advertising efforts in a very cost-effective manner - right down to the part number level.

"Thousands of part buyers rely on Part Search as their go-to solution when searching for parts every month," says Sherif Danish, Chief Executive Officer, PartsRiver, speaking at the Heavy Duty Aftermarket Week 2012 conference in Las Vegas. "We wanted to offer independent heavy duty vehicle part distributors a platform to grow their business by connecting them with buyers of their specific part numbers".

"Part Search unlocks the power of analytics to ensure that independent part distributors can leverage the scale offered by our database and precisely target ads to the user community looking for their parts, thus optimizing their advertising dollars," adds Rishi Agarwal, Chief Technology Officer, PartsRiver. Part Search offers visibility into what local buyers are searching thus providing independent heavy-duty part distributors the foresight to keep the right parts in stock. This technology leads to higher efficiencies across the entire supply chain. Sellers connect with new customers and buyers find the exact part they need.

Aftermarket distributors can choose from a variety of advertising packages depending on their budget. An online web store or even a website is not necessary. Full campaign tracking is available right in the PartsRiver Part Search system. However, if a distributor does have a web presence, Part Search can deliver the lead right to their online system. However, if a distributor does have a web presence, Part Search can deliver the lead right to their online system. However, if a distributor does have a web presence, Part Search can deliver the lead right to their online system.

Part Search draws its power from the PartsRiver database of more than 9 million heavy duty truck parts, the largest of its kind in North America. Users can find parts even when they only have a partial part number or just a partial description of the product. Once the part number and description are retrieved from the database, Part Search gives users contact information for local distributors who may carry the part. The entire process takes less time than placing a single phone call.

More information is available at www.partsriver.com.