Despite low conversion rates over 35% of paid search clicks are directed to the homepage rather than a custom landing page

January 18, 2012 (PRLEAP.COM) Business News
lonelybrand's (lonelybrand.com) latest white paper Landing Pages 101: Digital Marketing Practices for Driving Conversion with Optimized Landing Pages introduces the latest methodologies smart companies are using to create, test and optimize landing pages that convert.

As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun to produce tangible results in the digital space.

In fact evidence is overwhelming that optimized landing pages generate more conversions than generic or static web pages.

Yet building, testing and optimizing landing pages that accomplish measurable business goals is a topic of debate in the modern organization. In fact, the phrase "best landing pages" or variants thereof make up over 18% of referrals from organic search to lonelybrand web properties, indicating this white paper is truly needed.

The goal of this white paper is to introduce the latest methodologies and tools smart companies are using to create, test and optimize landing pages that convert.

For more information, download the white paper here.

This white paper includes:

  • The fundamentals of landing page design.
  • How to incorporate the key tenets of digital communication into each and every landing page.
  • Examples of successful landing pages from the insurance industry with observations.
  • A 10-point checklist for every landing page.

    • About lonelybrand

    lonelybrand provides digital marketing and communications solutions for mid to large-sized companies designed to increase brand awareness, connect with customers and stakeholders and dramatically increase digital revenue.

    We offer turnkey digital blueprints and experts to execute advanced online marketing programs that allow executives to focus on what matters most.

    Visit us at lonelybrand.com, on Facebook or on Twitter @lonelybrand to learn more about our culture and discover valuable content.