On Hold Messaging By Mind The Gap Is the Right Cure For Greater Hazelton Health Alliance

Greater Hazelton Health Alliance, a healthcare provider to the residents of Pennsylvania's Greater Hazelton area, needed to dramatically improve the on hold music and messaging on their telephone systems throughout their extensive network. Mind The Gap, a leading on hold provider for 20 years, produced a professional GHHA on hold program that informs their patients of the vast array of healthcare services they provide.

Jane Danish, Director of Administrative Services, Marketing and PR for GHHA and co-writer of the on hold script along with Mind The Gap's copywriter, Mark Ellis, integrated GHHA's services, website addresses and various medical centers into the program. Under Mind The Gap's tutelage, she successfully turned an underdeveloped on hold channel into a resourceful marketing medium for patients, medical groups and affiliates.

Marc A. Gallo, President of Mind The Gap, states "Any healthcare network has an enormous amount of telephony traffic. If there's a golden opportunity to maximize their marketing dollars, it's with a professional on hold music and messaging program."

Greater Hazelton Health Alliance serves more than 100,000 people throughout Pennsylvania's Greater Hazleton area. Their medical staff consists of more than 100 highly-trained and well-respected physicians in a wide variety of specialties. For more information, please visit www.ghha.org

Mind The Gap produces professional auto attendant, in store and on hold music and messaging programs for companies in a wide variety of industries. These services include scriptwriting, voice talent, music, audio production, licensing and digital players. For more information, please visit www.wemindthegap.com