Aptamil to extend their freephone line to 24 hours a day

Baby nutrition expert Aptamil has announced the launch of a new freephone advice service for mums-to-be and mums. Open 24-hours, seven days a week; the free advice service will be staffed by experienced mums, a midwife and healthcare professionals such as feeding advisors and nutritionists. The advice line will cover pregnancy through to toddlerhood.

This new freephone service adds to Aptamil's range of support services offered through Live Chat, printed guides, website, Twitter feeds, Aptamil baby club (which both offer advice tailored to a specific stage of pregnancy) and Facebook.

Just like the Live Chat service (open 8am to 8pm, Monday to Friday), which offers one-to-one expert advice via email and instant messaging, the freephone advice line's team have years of experience covering pregnancy and parenthood. Livechat itself has proved to be very popular thanks to its ability to deliver private, one-to-one access with healthcare experts, so the team are very excited about the potential for the new service.

Aptamil are committed to providing mums-to-be and mums with free access support, advice and information, whenever and however they want. The personalised style of advice is very much apparent in the Aptamil baby club which provides tailored support and advice from pregnancy through to toddlerhood.

Alongside the advice and support services, Aptamil are also committed to enabling mums-to-be and mums to share experiences and opinions. The baby club, Twitter and Facebook have provided perfect platforms to facilitate and encourage communications between mums.

The freephone service has now launched and can be accessed by dialling 0800 996 1000 and is available to all mums-to-be and mums in the UK.

Closing information

Aptamil have been researching infant nutrition for over 50 years. Today they maintain a global team of over 300 scientists dedicated to furthering this knowledge. This expertise and ongoing research when combined with their team of healthcare experts has enabled them to offer advice, support and reassurance on every aspect of pregnancy and motherhood through to the toddler stage. Aptamil is committed to providing the best support for babies and toddlers and strives to continue doing this in every possible way.