CoverBonanza.com Re-launches New and Improved eCommerce Site

Seattle, WA - Reaffirming its commitment to an excellent customer service experience, Cover Bonanza today announced the launch of its newly designed web site with an emphasis on an upgraded user interface and features to improve the online experience for existing and potential new customers.

After carefully monitoring trends in the protective and storage cover market and listening to customer feedback since the sites initial launch in May 2004, Cover Bonanza has developed specific site improvements to cater to its time-conscious customers. Focusing on overall improved site functionality, ease of use and improved ways of presenting information for customers to make informed buying decisions, the company aims to turn visits to www.coverbonanza.com into the best user experience for its product category online.

“As an online retailer, we understand that our web site is the primary point of communications and contact with our customers. We want their experience with us to be of the highest quality in helping them to make informed choices when buying a cover to protect their boat or RV for example, and to make them want to return for another positive experience with us,” said Cover Bonanza’s General Manager, Joe McKean.

The new site offers features to help create this experience including an overall improved look and feel, convenient tools such as a shipping calculator, and a new and more user friendly shopping cart system to make the shopping process quicker and easier. The key factors in re-developing Cover Bonanza’s site were focused around improving functionality, usability and overall site performance to provide a better visitor and customer experience.

About Cover Bonanza - Cover Bonanza offers a wide range of home and garden protective storage covers and accessories for sale to consumers through their online store at www.coverbonanza.com. Product offerings include boat and RV covers, golf cart covers and enclosures, barbecue and patio furniture covers, and covers and accessories for cars, motorcycles, ATVs, snowmobiles and much more.