Economical Industrial Label Printer Backed By Print Media Campaign

The DuraLabel 4TTP is an economical, flexible, and versatile thermal transfer label printer that makes high quality, custom labels and signs at a fraction of the cost of ordering them through sign shops or catalogs. From wire and cable labels, to general facility labels for indoor and outdoor applications, the DuraLabel 4TTP handles the complete range of industrial labeling applications.

The DuraLabel 4TTP is the economical labeling choice because it takes advantage of the power of a desktop computer. Instead of including components such as extensive memory, a hard drive, a monitor and keyboard, the DuraLabel connects to a desktop PC and uses the existing capabilities of the PC to create, save and print labels and signs. Why pay for capabilities and components you already have on your desktop, when all you are getting is more desktop clutter?

The DuraLabel 4TTP has a small 9" x 13" footprint and it is easy to use. It works just like any other printer connected to your PC. You can even print labels and signs using software you are familiar with, such as Microsoft Word.

To get the word out about the economical DuraLabel 4TTP, Graphic Products now runs display ads in publications such as Today's Facility Manager, Facility Safety Manager, Electrical Contracting Products, and Cabling Installation and Maintenance. Up until now the DuraLabel 4TTP has been marketed almost exclusively through the internet, using both organic search and pay per click (PPC) advertising. Graphic Products' Marketing Director Steve Stephenson said, "Search engine marketing was working well for us, but with expansion into targeted print media, awareness of the DuraLabel brand, and the powerful features of the DuraLabel 4TTP, will continue to increase. The capabilities of this printer, combined with the availability of a wide range of quality supplies, are making the DuraLabel 4TTP the labeling machine of choice for many facility managers. As the DuraLabel's outstanding reputation grows, backed by our new media initiatives, more operations, maintenance and facility managers will discover the powerful advantages of the DuraLabel 4TTP."

The DuraLabel 4TTP has been a quiet success for over two years. Now, with expanded advertising and marketing, it is moving onto center stage as one of the top industrial label and sign printers available today.

Graphic Products has been a leading label printer and supplies dealer since 1970. They have a wide selection of label printers that can print all types of industrial and facility labels. They stock label printer brands such as DuraLabel, Brady, Kroy, Brother, K-Sun, Dymo and Varitronics. They also stock a complete selection of labeling supplies, including specialized supplies such as glow-in-the-dark labels, chemical resistant labels and low temperature labels. They even stock supplies for discontinued label printers. Graphic Products specializes in fast, same-day shipping to meet their customers' just-in-time delivery requirements. The Graphic Products' web site is located at: http://www.graphicproducts.com/