New study shows 68% of executives know that social engagement tools like Twitter boost company growth but aren't sure how to effectively add them to their current day-to-day process

lonelybrand's The Social Executive 2012: Planning for C-Suite Support and Earning Quick Wins in Social Media Marketing is a roadmap for organizations planning to have more executive involvement in social media in 2012.

Between busy schedules and hesitation to adopt new ways of communication, encouraging the C-suite to participate in social media marketing efforts is often times easier said than done.

But the benefits of a CEO's voice on social media are vast, from creating a greater reach for content marketing efforts, to increased brand awareness, good will from customers, media coverage and raw insights gathering.

lonelybrand has combined custom research with over 15 years of experience creating and implementing successful digital marketing programs to create a roadmap for successful executive involvement.

For more information, download the free white paper here.

This 12 page white paper discusses:

Challenges and stumbling blocks for executives entering the social space.

Ten big brand examples of executives that know social (B2B and B2C).

An outline to help your organization harness top executive brainpower and motivate them for quick wins and long term adoption of social media.

About lonelybrand
lonelybrand provides digital marketing and communications solutions for mid to large-sized companies designed to increase brand awareness, connect with customers and stakeholders and dramatically increase digital revenue.

We offer turnkey digital blueprints and experts to execute advanced online marketing programs that allow executives to focus on what matters most.
Visit us at lonelybrand.com, on Facebook or on Twitter @lonelybrand to learn more about our culture and discover valuable content.