David Humphreys joins RV|ID Advisory Board

Solana Beach, CA (November 29, 2011). Red Lantern Labs, the developer of the innovative RV|ID™ and Smart RV™ services, today announced the appointment of David J. Humphreys to Red Lantern Lab's Advisory Board. Having been president of the RV Industry Association (RVIA) for 27 years, Mr. Humphreys has been a leading spokesman for the RV industry and a popular interview guest. He has appeared on television and radio shows from coast to coast explaining the advantages associated with RV travel.

In recognition of his leadership and numerous accomplishments, Mr. Humphreys is the recipient of the RV industry's highest honor-the Distinguished Service to the RV Industry Award. He has also been awarded the industry's National Legislative Award and was inducted into the RV Industry Hall of Fame in 1997. RVDA, the national trade association for RV dealers, has presented Mr. Humphreys with the Titan Award, RVDA's highest award. In 2006, RVIA established the David J. Humphreys Industry Unity Award to be presented annually to an individual from any segment of the RV industry who has distinguished him or herself in promoting RV industry unity.

Mr. Humphreys was the leading force in the creation of the American Recreation Coalition (ARC), a nonprofit federation of more than 100 recreation-related associations and companies active in government policy-making on recreation issues, and he served as chairman of its board of directors from 1979 until 2006. In 2001, ARC's members honored Mr. Humphreys with the prestigious Sheldon Coleman Great Outdoors Award in recognition of his more than two decades of service as a central player in national policy matters affecting recreation, travel and tourism.

"Dave is truly one of the giants in the RV industry and we are incredibly fortunate to be able to draw upon his vast experience as we expand our exciting new Smart RV service for RV dealers and owners," stated Don Levy, CEO of Red Lantern Labs. "As a member of our Advisory Board, Dave will help make our vision of RV|ID as an industry solution a reality."

"It's exciting to be involved with such an innovative and useful service as RV|ID," said Humphreys. "I've been in the RV industry for a long time and RV|ID has huge potential not only for manufacturers and dealers, but also for RV owners through the exciting new Smart RV service. Having a Smart RV allows a RV owner to stay in touch with their RV and share location and travel adventures with other owners, friends and family, all in real time."

About RV|ID and Red Lantern Labs

Using GPS and wireless communications technology, RV|ID (www.rv-id.com) provides valuable real-time mapping, reports and alerts for all stakeholders in the RV value chain-from floorplan lenders, to manufacturers, rental fleets and dealers. For RV owners, the Smart RV service (www.myrv-id.com) monitors RV batteries, detects theft, provides location information, and automatically generates trip journals, which can be enhanced with trip details and shared with friends and family or posted to Facebook. Follow RV|ID on Twitter and like RV|ID and SmartRV on Facebook. Visit us at Booth C7 at the National RV Trade show in Louisville, KY.

Red Lantern Labs, a privately held company based in Solana Beach, California, develops advanced telematics and social networking services that address the specific needs of the value chains in the RV, marine, heavy equipment, power sports and similar industries. Its patent-pending technology offers useful tools and a fun new social network for consumers and provide a full range of tools and applications that help businesses reduce risk and cost, operate more efficiently, enhance customer service and improve sales.