Atlas Snowshoes Awarded Most Significant Technological Advancement Contributor by National Snowshoe Retailer for 2005-2006 Season

Montpelier, VT, Nov. 1, 2005 -— ORS Snowshoes Direct, a national retailer of snow shoes from Atlas, Tubbs and MSR, announced today the company has chosen Atlas Snowshoes as most significant contributor of technological advancements with their 2005-2006 snowshoe product line. The company is carrying the complete Atlas product line, enabling them to offer all technological advancements and newly innovative designs for all ages and abilities of snowshoeing enthusiasts.

"We continuously count on Atlas to unveil innovations when it rolls out its product line, and this year has proven to be no different. In fact, all major components that comprise a snow shoe, framing & decking, bindings and cramp-ons, have been enhanced," states ORS Snowshoes Direct Sales Coordinator, Darby Thomas. "Beginning with framing and decking, Atlas has integrated ultra light Easton 7075-T7 aluminum and DuraTek for platform abrasion resistance. The binding system includes the patented Spring-Loaded Suspension and Arch-Flex, eliminating heel twist and allowing for secure and stable footing on any terrain. And underneath the snowshoes, you’ll find Traverse Trac rails, All-Trac cramp-ons and a patented Heel Cleat mechanism, providing the industry’s best traction system available today.”

From mountaineering and backcountry models to women specific and kids’ snowshoes, the new Atlas Snowshoes product line extends to all snowshoeing enthusiasts. For backcountry and out-of bounds, the Atlas 12 series is available ( image available at http://www.orssnowshoesdirect.com/atlas_12_series_snowshoes.htm ).

All-terrain users can choose the Atlas 10 series ( image available at http://www.orssnowshoesdirect.com/atlas_10_series_snowshoes.htm ).

The Atlas 8 and 7 series snowshoes are targeted for occasional recreation and beginner snowshoers respectively ( images available at http://www.orssnowshoesdirect.com/atlas_8_series_snowshoes.htm & http://www.orssnowshoesdirect.com/atlas_7_series_snowshoes.htm ).

For children there is a complete kid's line ( images available at http://www.orssnowshoesdirect.com/atlas_kids_snowshoes.htm & http://www.orssnowshoesdirect.com/little_bear_snowshoes.htm ).

While snowshoe running and racing users can select the DualTrac or Dual Trac SL ( images available at http://www.orssnowshoesdirect.com/atlas_racing_snowshoes_running_snowshoes.htm ).

About the Atlas Snow Shoe Company
Atlas Snowshoes is headquartered in Berkeley, California and is a division of parent company K2, Inc. A recognized leader in the industry, Atlas has contributed several patented innovations to the sport of snowshoeing. By inventing the Spring-Loaded Suspension system, the company is widely considered to have brought the first significant snow shoe innovation to product design in over forty years. With over fifteen patents, including the Contoured Foot Bed, Heel Cleat, Spring-Loaded Suspension System and Switchback Harness, Atlas continues its quest to design superior snowshoe products for the winter outdoor fitness enthusiast. The company has been the recipient of the prestigious American Alpine Institute’s Guides Choice Award since 1996.

About ORS Snowshoes Direct
ORS Snowshoes Direct is a privately held company specializing in comprehensive sales and service of snowshoes and snowshoeing accessories. Representing the industry’s most respected manufacturers, including Atlas, Tubbs, and MSR Snow Shoes, the company offers complete product lines for all ages and abilities. The company thoroughly tests all products it sells in the mountains and snowshoe trails of Vermont, where the company is headquartered. ORS Snowshoes Direct has been providing consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, internet and phone sales. Their complete product-line of Atlas Snowshoes is available for review at http://www.orssnowshoesdirect.com/atlas_snowshoes.htm

Contact Information: General Inquiries, ORS Snowshoes Direct, +1-802-229-2893. http://www.orssnowshoesdirect.com