New study reveals advertising and public relations agencies plan massive spending increase in 2012 focused on digital marketing

lonelybrand's (www.lonelybrand.com) Agency Growth Blueprint 2012 reveals advertising and public relations agencies plan on significantly increasing digital marketing budgets in the coming year.

"Practice areas like social media have blurred the lines between advertising and public relations," said Nicholas Kinports, Digital Strategy Lead and Founder of lonelybrand. "As a result new rivalries have arisen and agencies with traditionally different backgrounds find themselves competing for the same budget. Competition, client demands and a weak economy have led agencies of both types to bolster digital business development strategies. We wanted to know how these rivalries would play out and which agency type has a better plan of attack for 2012."

For more information, download the free white paper here.

What digital practice areas are overlapping and more importantly – how agencies are differentiating themselves in a time of unprecedented competition?

This 10-page white paper discusses:

Custom research from over 300 advertising and public relations executives exploring digital core competencies and confidence

Digital trends in advertising an public relations agencies

Conclusions and next steps for agencies interested in implementing a successful digital business development program

About lonelybrand
lonelybrand provides outsourced digital marketing and communications solutions for advertising and public relations agencies and consumer-facing companies designed to increase brand awareness, demonstrate thought leadership in the digital space and reduce time to find and close new business. We offer turnkey digital blueprints and experts to execute the advanced content marketing programs that allow agency executives to focus on what matters most.

Find out how lonelybrand leverages the six tenets of digital communications to create success and growth for companies of all sizes by visiting us at www.lonelybrand.com, following us on Twitter @lonelybrand or liking us on Facebook.