Brits Stop Looking At Their Reflection Once They Hit Their Mid-40s

A new national report can reveal that British adults look in the mirror 10 times every day – that is until they reach 45-years-old.

According to the UK-wide study carried out by cosmetic surgery group Transform, 51% of 18-24 year olds love checking out their appearance and peek in the mirror up to 10 times a day.

The poll of 3,000 Brits* also reveals that 44% of 25-34 year olds also look at their reflection up to 10 times a day. Findings show that 35-45 year olds aren't quite as self-conscious, however, with just 33% of that age group glancing at their mirror-image 10 times a day.

The results also show that when British adults hit 45-years-old they suddenly grow wary of their reflection - just 1 in 10 (9.4%) of Brits aged 45-54 look in the mirror 10 times a day.

Incredibly, 16% of 45-54 year olds look at their appearance as little as once a day, while 36% peek in the mirror up to five times during an average day – maximum.

Over a quarter of Brits aged 45 and over say that they avoid looking in a mirror because "it's not nice seeing yourself age".

People aged over 45 also have a lot less mirrors in their home than the younger generations – between two and five as average. The majority of younger Brits have 5 or more mirrors dotted around their abodes and 21% of 18-24 year olds have 10 or more mirrors.

It might not come as a surprise, however, but young British women don't even need mirrors and are twice as likely to check out their appearance in shop windows as men.

Women also appear a lot more concerned about ageing than men. The study shows 32% of young women say they are not looking forward to getting older and are dreading watching their good looks fade. Many men seem relatively unconcerned though, with just 12% admitting they are dreading the ageing process.

According to the survey, people living in Essex, the South-East and Yorkshire are the most likely to look in the mirror ten times or more every day. Those living in Belfast and elsewhere across Northern Ireland are the least likely to check their reflection.

The report also reveals that natural blondes are most likely to sneak a look at their reflection; however, bottled blondes have the worst mirror habits. Grey-haired folk are four times less likely to look in the mirror than dyed blondes.

Transform spokesperson Shami Thomas said: "Britain loves its mirrors – at least until we reach 45-years-old.

"Our research proves that once we hit our mid-40s we are far less likely to want to see what age and time has done to our faces and bodies.

"It's interesting to learn that women with dyed blonde hair are four times as likely to check themselves out in their mirrors at home (or in shop windows) as those with grey hair.

"We don't like what the ageing process does to us and by the time we reach 45 we are no longer, as far as most are concerned, looking our best. Those pesky mirrors just remind us that we're not getting any younger and so we tend to look into them far less."