Clicklab Launches Click Fraud Audit Service for Pay-Per-Click (PPC) Advertisers and Publishers

McLean, VA — (PR LEAP) – Clicklab, a leading provider of managed click fraud detection and professional services for pay-per-click (PPC) advertisers and publishers, announced the immediate availability of its Click Fraud Audit service.

http://www.clicklab.com/solutions/click-fraud-audit?source=prleap

The PPC industry is currently plagued with fear and uncertainty of click fraud, a premeditated practice of clicking on ads without the intent to do business with advertisers.

"Aside from shrinking conversion rates and profits, click fraud impairs the relationships between publishers and advertisers," said Clicklab CEO Dmitri Eroshenko, "But a candid dialogue is all but impossible because of the lack of standard business practices and definitions."

Clicklab Click Fraud Audit seeks to provide a credible third-party validation of Potential Click Fraud (PCF) and provides the foundation for credibility and trust between publishers and advertisers.

Benefits for Advertisers

- Determine the extent to which PCF is adding cost and undermining the advertising effectiveness
- Determine which sites, keywords, and/or PPC providers are experiencing higher levels of PCF, enabling tactical changes to advertising strategies
- Re-capture a portion of advertising expenditures that have been consumed by click fraud, enabling re-investment

Benefits for Publishers

- Prove that the clicks charged to advertisers are valid using independent third-party data
- Build advertiser loyalty and trust
- Differentiate from competition and build goodwill in the marketplace
- Identify and suspend unscrupulous affiliates

About Clicklab

Clicklab is a leading worldwide provider of click fraud detection technology and professional services. The company pioneered a robust statistical scoring algorithm for detecting click fraud using web analytics data.

A privately held firm headquartered in McLean, Virginia, Clicklab has been providing web analytics and click fraud detection services to clients since 2002.

Contact

http://www.clicklab.com?source=prleap
Dmitri Eroshenko
703-842-1699
press@clicklab.com